At a Glance
- Tasks: Drive organic traffic growth and shape SEO strategies for a fast-growing fashion retailer.
- Company: Join a leading UK-based fashion retailer with a strong digital presence.
- Benefits: Competitive salary up to £45k, plus benefits and career development opportunities.
- Other info: Collaborate with dynamic teams and work across multiple well-known fashion brands.
- Why this job: Be at the forefront of AI-powered discovery and make a real impact on brand visibility.
- Qualifications: Experience in SEO, technical skills, and a passion for emerging search behaviours.
Zachary Daniels are partnered with a fast-growing UK-based fashion retailer operating across both ecommerce and physical retail, with a strong multi-brand portfolio and an expanding international presence. The business has built a reputation for serving an underserved fashion audience with trend-led, accessible collections and a highly engaged customer base. Over the past few years, the company has experienced significant growth across revenue, ecommerce and market share, consistently outperforming wider retail trends. Recent industry reports have highlighted the brand as one of the fastest-growing fashion retailers in the UK, driven by strong digital performance, customer loyalty and continued expansion into new categories and acquisitions.
The Role: This is an opportunity to shape the future of SEO, combining technical expertise, content strategy, digital PR and AI innovation to increase organic traffic, revenue and brand visibility at scale. The SEO & Generative Discovery Manager will play a critical role in ensuring the brand remains visible wherever customers search, browse, ask and discover.
Key Responsibilities:
- Drive organic traffic growth, revenue performance and share of search in line with business forecasts and commercial objectives.
- Lead the SEO and organic discovery strategy across traditional search engines, AI-powered search experiences and emerging LLM ecosystems.
- Develop and implement on-site SEO, off-site SEO and Generative Engine Optimisation (GEO) strategies to maximise visibility across AI overviews, conversational search and generative discovery platforms.
- Identify opportunities to improve brand and product visibility across search engines, AI assistants, shopping ecosystems and evolving discovery surfaces.
- Own optimisation strategies across categories, sub-categories and seasonal campaigns aligned to trading priorities and customer demand trends.
- Conduct keyword research, competitor analysis, search intent mapping and opportunity gap analysis to support organic growth strategy.
- Create scalable content strategies including evergreen content, editorial features, FAQs, expert-led articles and AI-friendly content formats designed for search rankings and AI citation.
- Partner with PR and content teams to deliver authority-building campaigns, digital PR activity, backlink acquisition and brand mention growth.
- Drive experimentation across AI tools, automation and emerging technologies to improve efficiency, uncover insights and scale organic opportunities.
- Monitor and improve technical SEO performance through regular audits covering crawlability, indexing, structured data, Core Web Vitals, internal linking, XML sitemaps, robots directives and site architecture.
- Work closely with development and product teams to prioritise technical SEO improvements and resolve performance issues.
- Own reporting across SEO performance, AI visibility, experimentation outcomes and innovation roadmaps, providing actionable insight to stakeholders.
- Stay informed on industry developments across SEO, AI search, search engine algorithms and generative discovery trends.
About You:
- Proven experience within SEO, organic growth or search strategy roles, either in-house or business side.
- Strong knowledge of technical SEO, content optimisation and off-site SEO best practices.
- Experience building strategies that drive measurable traffic growth and commercial performance.
- Passion for emerging search behaviours, AI-powered discovery, LLM optimisation and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to improve workflows, content scaling and performance analysis.
- Strong analytical mindset with the ability to interpret data and turn insight into action.
- Confidence reporting on KPIs including rankings, traffic, revenue, share of search and visibility metrics.
- Advanced experience using tools including Google Search Console, GA4, Screaming Frog, SEMrush and similar SEO platforms.
- Understanding of HTML, CSS and JavaScript and their impact on search performance.
Why Apply:
- Join a high-growth fashion and ecommerce business that continues to outperform wider retail trends.
- Opportunity to shape the future of SEO, AI search visibility and Generative Engine Optimisation (GEO) within a digitally ambitious organisation.
- Work across multiple well-established fashion and lifestyle brands with large-scale ecommerce operations.
- Play a key role in driving organic revenue growth, brand visibility and innovation across emerging search platforms.
- Be at the forefront of AI-powered discovery, conversational search and LLM optimisation strategies.
- Collaborate with experienced teams across ecommerce, digital marketing, content, PR, development and trading.
SEO GEO Manager in Peterborough employer: Zachary Daniels
As a fast-growing UK-based fashion retailer, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Located in Peterborough, our team enjoys competitive salaries, comprehensive benefits, and ample opportunities for professional growth within a thriving ecommerce environment. Join us to be part of a forward-thinking company that values your contributions and supports your career development while shaping the future of fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land SEO GEO Manager in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and SEO industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is your chance to demonstrate your expertise in driving organic traffic and optimising content, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s SEO strategies and recent campaigns. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role but are genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace SEO GEO Manager in Peterborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO & Generative Discovery Manager role. Highlight your relevant experience in SEO, organic growth, and any specific tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about SEO and how you can contribute to our fast-growing fashion retailer. Be sure to mention any innovative strategies you've implemented in the past.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to highlight your analytical mindset. Share examples of how you've turned insights into actionable strategies that drove traffic growth or improved performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge. Be ready to discuss strategies you've implemented in the past, especially around organic growth and AI-powered search. Familiarise yourself with the latest trends in generative discovery and how they can impact visibility.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of KPIs you've tracked, like traffic and revenue growth, and be ready to explain how you turned insights into actionable strategies.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific SEO challenges. Think about potential scenarios related to keyword research or content optimisation, and prepare your thought process on how you'd tackle them. This shows your problem-solving skills and strategic thinking.
✨Demonstrate Your Passion for Innovation
This role is all about staying ahead of the curve, so express your enthusiasm for emerging technologies and AI tools. Share any personal projects or experiments you've conducted that relate to SEO and generative discovery, as this will highlight your proactive approach.
