TikTok Affiliate & UGC Executive
Location: United Kingdom
Salary: £35,000-£50,000 DOE + Bonus
Our client is a rapidly growing, digital-first consumer brand with a strong e-commerce presence and an expanding international footprint. The business has built significant momentum through its direct-to-consumer channels, retail partnerships and rapidly growing social commerce platforms, with a strong focus on product innovation, customer experience and scalable growth.
The Opportunity
The business is seeking an experienced TikTok Affiliate & UGC Executive to lead the day-to-day development and growth of its TikTok Shop Affiliate and user-generated content programmes.
This is a commercially focused role rather than a traditional social media position. The successful candidate will be responsible for recruiting and activating creators at scale, developing high-performing affiliate partnerships and turning creator-generated content into measurable revenue.
Key Responsibilities
- Own the day-to-day management and growth of the TikTok Shop Affiliate programme, driving revenue, customer acquisition and brand awareness.
- Develop and execute strategies to recruit, activate and retain a high volume of productive affiliates.
- Identify and onboard creators whose audiences, content styles and commercial potential align with the brand.
- Build a scalable affiliate ecosystem that delivers consistent content output and measurable commercial returns.
- Develop and maintain strong, long-term relationships with creators, affiliates and content partners.
- Manage creator outreach, negotiations, onboarding, product seeding, campaign briefs and ongoing communications.
- Coordinate creator activity around product launches, promotional periods, seasonal campaigns and key commercial initiatives.
- Drive the production of authentic, high-quality UGC that supports product discovery, conversion and ongoing sales.
- Identify high-performing creators and develop repeat collaborations to maximise long-term value.
- Monitor affiliate sales, conversion rates, creator productivity, content performance and return on investment.
- Use reporting and performance insights to identify opportunities to improve creator activation, commission structures and campaign effectiveness.
- Evaluate creator performance and reallocate resources towards partnerships that deliver the strongest commercial results.
- Support the development of performance targets, reporting processes and scalable workflows for the affiliate function.
- Stay ahead of emerging TikTok Shop features, creator trends, affiliate strategies and competitor activity.
- Identify opportunities to improve the creator proposition and strengthen the brand's position within social commerce.
- Work closely with leadership and relevant internal teams to align creator activity with product availability, marketing calendars and wider business priorities.
- Establish efficient processes that support the continued growth of the affiliate and UGC function.
Candidate Profile
- Approximately 4-6 years' experience across affiliate marketing, influencer marketing, creator partnerships or social commerce.
- Demonstrable experience managing or scaling TikTok Shop Affiliate programmes.
- A strong understanding of TikTok Shop's commercial ecosystem, including creator recruitment, affiliate commissions, product seeding and sales attribution.
- Experience building and managing creator relationships at scale, with a clear understanding of what drives creator activation and ongoing performance.
- Strong communication, negotiation and relationship management skills.
- Experience within e-commerce, FMCG, health and wellness, beauty or another consumer goods category would be advantageous.
Why Consider This Opportunity?
- Join a fast-growing consumer business with significant ambitions across e-commerce and social commerce.
- Take ownership of a commercially important channel with considerable scope for growth.
- Work closely with senior leadership and have a direct impact on revenue generation.
- Build and scale a creator affiliate network rather than simply maintaining an established programme.
- Operate with autonomy in a fast-paced environment where initiative, commercial thinking and results are valued.
- Help shape the future of the business's TikTok Shop, affiliate and UGC strategy.
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Tiktok Affiliate & UGC Executive in Nottingham employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
