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- Tasks: Lead innovative marketing campaigns for top-tier publications and events.
- Company: Fast-growing international media and events business with a vibrant culture.
- Benefits: Competitive salary up to £55k, plus great benefits and a supportive work environment.
- Why this job: Shape impactful marketing strategies and elevate brand visibility on a global scale.
- Qualifications: 5+ years in B2B marketing with proven success in multi-channel campaigns.
- Other info: Opportunity to mentor a dynamic team and grow your career internationally.
The predicted salary is between 42000 - 66000 £ per year.
A fast-scaling international media and events business is expanding its global portfolio and is now searching for a Marketing Manager - Publications, to elevate the performance and visibility of its market-leading shows. This company delivers standout exhibitions and high-impact B2B content across multiple regions and culturally, offers support and fun along the way.
This opportunity offers the chance for a Marketing Manager - Publications, to take full ownership of strategy and execution, shaping UK and worldwide campaigns across the various publications.
As the Marketing Manager - Publications, this person will:
- Develop and deliver integrated campaigns designed to drive visitor growth, delegate advertiser and sponsors across multiple publications and events
- Own campaign strategy: audience segmentation, positioning, channel mix, messaging and timelines
- Manage performance: registrations, CPA, conversions, email and web metrics, ROI
- Oversee content and digital marketing
- Coach and mentor the marketing team, partnering closely with sales, content, editorial and operations
- Grow our brands and databases in the UK and internationally, building strong partnerships with associations and key sponsors
What we’re looking for:
- 5+ years’ experience in B2B Publications/Conference marketing experience with clear ownership of campaigns
- A track record of multi-channel campaign success across email, web, paid media and partnerships
- Strong copywriting and messaging skills, plus confidence using CRM systems, email platforms, analytics tools and CMS environments
- Commercial awareness and ease working with sales teams and senior internal stakeholders
- Experience guiding, coaching or managing junior marketers
Apply today to be considered for the position of Marketing Manager!
Marketing Manager - Publications employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Publications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and achievements. Use it as a conversation starter during interviews to demonstrate your expertise in B2B publications and marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its publications. Understand their audience and recent campaigns. This will help you tailor your answers and show that you’re genuinely interested in the role and the company’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Marketing Manager position!
We think you need these skills to ace Marketing Manager - Publications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager - Publications role. Highlight your B2B marketing experience and any successful campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for publications and marketing. Tell us why you're the perfect fit for our team and how you can elevate our campaigns.
Showcase Your Achievements: Don’t just list your responsibilities; show us your achievements! Include metrics and results from your previous campaigns to demonstrate your impact. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Let’s get your application in!
How to prepare for a job interview at Zachary Daniels
✨Know Your Campaigns
Make sure you can discuss specific campaigns you've managed in the past. Highlight your role in developing strategies, audience segmentation, and the results achieved. This shows you have the hands-on experience they’re looking for.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work. Whether it’s email campaigns or web content, being able to demonstrate your messaging skills will set you apart. Be ready to discuss how your writing has driven engagement and conversions.
✨Familiarise Yourself with Their Publications
Do your homework on the company’s publications and events. Understanding their brand voice and target audience will help you tailor your responses and show that you’re genuinely interested in the role.
✨Prepare Questions for Them
Think of insightful questions to ask about their marketing strategies and team dynamics. This not only shows your interest but also gives you a chance to assess if the company culture aligns with your values.
