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- Tasks: Drive customer engagement through impactful email and SMS campaigns in a fast-paced fashion brand.
- Company: Join a beloved, growing fashion ecommerce brand in Manchester.
- Benefits: Enjoy a competitive salary, staff discounts, and 25 days holiday.
- Why this job: Take ownership of CRM strategy and make a real impact on customer retention.
- Qualifications: Ecommerce CRM experience, strong campaign management skills, and a data-driven mindset.
- Other info: Exciting opportunity for career growth in a dynamic environment.
The predicted salary is between 30000 - 40000 £ per year.
Join a fast-growing and much loved fashion brand! Zachary Daniels Recruitment is proud to be partnering with a growing, fashion focused ecommerce brand to recruit a Senior CRM Executive for their Manchester office. This is an exciting opportunity for an experienced Senior CRM Executive to take ownership of customer communications and play a key role in driving retention, repeat purchase and long-term customer value. The Senior CRM Executive will be hands on with day to day CRM delivery while also shaping strategy, automation and testing. This role offers real responsibility, visibility and the chance to make a measurable commercial impact within a fast-paced fashion brand.
The Role: As Senior CRM Executive, you will be responsible for email and SMS communications across the full customer lifecycle, ensuring every message is relevant, on brand and performance driven. Key responsibilities include:
- Planning, building, QA and deploying email and SMS campaigns end to end
- Owning the CRM calendar aligned to product launches, promotions and seasonal moments
- Managing and optimising automated journeys including welcome, browse abandon, cart abandon, post purchase, winback and VIP
- Developing segmentation strategies to improve engagement, conversion and lifetime value
- Working closely with Creative, Marketing and Ecommerce teams to deliver premium, on brand CRM
- Owning CRM reporting and performance analysis across revenue, engagement and deliverability
- Driving a structured test and learn approach to continuously improve results
About you: This Senior CRM Executive role will suit someone with strong ecommerce CRM experience who enjoys both execution and strategy. We are looking for:
- Proven experience in a CRM focused role within ecommerce, ideally fashion, beauty or lifestyle
- Strong hands on experience with email and SMS as revenue driving channels
- Confidence managing campaigns and automations end to end
- A data led mindset with the ability to turn insight into action
- Excellent attention to detail and a strong sense of ownership
- Experience with CRM platforms such as Klaviyo or similar
Location and benefits:
- Manchester based
- Competitive salary
- Staff discount
- 25 days holiday plus bank holidays
If you are an ambitious Senior CRM Executive looking to take the next step within a fashion brand where CRM is a key growth driver, Zachary Daniels Recruitment would love to hear from you!
Senior CRM Executive in Manchester employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and ecommerce industry, especially those who work at brands you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best CRM campaigns. This will help you stand out during interviews and demonstrate your hands-on experience with email and SMS communications.
✨Tip Number 3
Prepare for the interview by researching the brand's current CRM strategies. Think about how you can contribute to their goals and be ready to share your ideas on improving customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Senior CRM Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Executive role. Highlight your ecommerce experience, especially in fashion or lifestyle, and showcase any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive retention and engagement. Be sure to mention specific examples of your past successes in similar roles.
Show Off Your Data Skills: Since this role requires a data-led mindset, don’t shy away from showcasing your analytical skills. Share how you've turned insights into actionable strategies in previous positions. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Klaviyo. Brush up on your knowledge of email and SMS campaigns, as well as how to optimise automated journeys. Being able to discuss specific examples from your past experience will show that you’re ready to hit the ground running.
✨Showcase Your Data Skills
Since this role requires a data-led mindset, prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've turned insights into actionable strategies that improved engagement or revenue. This will demonstrate your analytical skills and your ability to make a measurable impact.
✨Be Ready to Discuss Campaigns
Think about the end-to-end process of campaigns you've managed. Be prepared to talk about planning, building, QA, and deploying campaigns, as well as any challenges you faced and how you overcame them. This shows your hands-on experience and confidence in managing campaigns.
✨Align with Their Brand Values
Research the fashion brand thoroughly before your interview. Understand their target audience, brand voice, and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success. Plus, it’ll give you a chance to discuss how you can align your strategies with their brand ethos.
