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- Tasks: Lead influencer marketing strategy and drive creator partnerships for a global beauty brand.
- Company: Fast-growing, founder-led beauty and ecommerce business redefining social commerce.
- Benefits: Competitive salary, benefits package, and opportunities for long-term career progression.
- Other info: Collaborative environment with opportunities to work with top creators and celebrities.
- Why this job: Join a high-performing team and make an impact in the beauty industry.
- Qualifications: 3-5 years in influencer marketing, strong understanding of TikTok and social commerce.
The predicted salary is between 60000 - 60000 £ per year.
Zachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business.
With a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce. This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance.
The Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.
The Role
The Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance.
Working closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and implement a long-term influencer marketing strategy across:
- Paid influencer campaigns
- Gifting and seeding initiatives
- UGC creation and amplification
- Create clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI
- Define how influencer marketing supports awareness, engagement, conversion, and retention objectives
- Lead strategic planning for TikTok Shop creator activity across UK and international markets
- TikTok Shop & Social Commerce
- Launch and scale TikTok Shop influencer campaigns across key territories
- Collaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives
- Track influencer-driven revenue, GMV, conversion, and affiliate performance
- Optimise campaigns based on commercial performance data and platform insights
- Influencer Partnerships & Relationship Management
- Build strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers
- Manage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines
- Ensure influencer content aligns with brand standards, campaign goals, and commercial objectives
- Identify opportunities to scale creator partnerships and affiliate programmes
- Cross-Functional Collaboration & Leadership
- Work collaboratively across social media, ecommerce, content production, CRM, PR, and events teams
- Ensure influencer and UGC content is effectively repurposed across paid, owned, and organic channels
- Support and mentor influencer and PR team members, setting clear priorities and expectations
- Contribute to wider marketing and commercial growth initiatives
About You:
- 3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce
- Strong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms
- Experience managing both paid and gifted influencer programmes
- Commercially driven mindset with strong understanding of ROI, performance metrics, and conversion
- Excellent negotiation, stakeholder management, and communication skills
- Experience managing creators, agencies, campaign budgets, and partnerships
Why Apply?
- Take ownership of influencer strategy within a high-performing marketing function
- Join a globally recognised beauty and ecommerce brand with exceptional growth momentum
- Work with leading creators, affiliates, and celebrity talent on high-impact campaigns
- Play a key role in international expansion and TikTok Shop growth
- Competitive salary, benefits package, and long-term progression opportunities
Influencer Marketing Manager in Manchester employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and ecommerce space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past influencer campaigns, showcasing your ability to drive ROI and engagement. Use metrics and visuals to demonstrate your impact. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest developments in social commerce and TikTok strategies. Follow industry leaders and brands that inspire you. This knowledge will not only help you in interviews but also show that you’re passionate about the field.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Tailor your application to highlight your experience in influencer marketing, especially in beauty and ecommerce. Let’s get you into that dream role together!
We think you need these skills to ace Influencer Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Influencer Marketing Manager role. Highlight your experience in influencer marketing, especially in beauty or ecommerce, and showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about influencer marketing and how your skills align with our brand's goals. Don't forget to mention your understanding of TikTok Shop and social commerce – it's a big deal for us!
Showcase Your Achievements: When detailing your past roles, focus on measurable achievements. Did you increase ROI on campaigns? How did you drive creator partnerships? We love numbers and results, so make sure to include them to demonstrate your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to be part of our community-first approach!
How to prepare for a job interview at Zachary Daniels
✨Know Your Influencers
Before the interview, research the brand's current influencer partnerships and campaigns. Familiarise yourself with their TikTok Shop strategy and how they engage with creators. This will show your genuine interest in the role and help you discuss how you can contribute to their influencer ecosystem.
✨Showcase Your ROI Mindset
Be prepared to discuss specific examples of how you've driven measurable business growth through influencer marketing in the past. Highlight your understanding of performance metrics and how you've optimised campaigns for better ROI. This aligns perfectly with the brand's focus on commercial performance.
✨Collaboration is Key
Since this role involves working closely with various teams, come ready to share experiences where you've successfully collaborated across departments. Discuss how you’ve managed relationships with creators, agencies, and internal stakeholders to achieve campaign goals. This will demonstrate your ability to thrive in a cross-functional environment.
✨Prepare Questions About Growth
Think of insightful questions to ask about the brand's future plans for TikTok Shop and influencer marketing. Inquire about their strategies for scaling creator partnerships and how they measure success. This shows that you're not just interested in the role but also in the brand's long-term vision.