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- Tasks: Plan and optimise CRM campaigns across email, SMS, and direct mail.
- Company: Join a leading UK luxury retail brand with a people-first culture.
- Benefits: Up to £33k salary, 25 days holiday, bonus, and paid birthday off.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Shape customer engagement and make a real impact on brand experience.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 33000 - 33000 £ per year.
A leading UK luxury retail brand is looking for a Senior CRM Coordinator to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.
As a Senior CRM Coordinator, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.
Key Responsibilities- Plan, deliver and optimise CRM campaigns across email, SMS and direct mail
- Manage lifecycle and automated customer journeys end-to-end
- Coordinate campaign timelines, creative briefs, approvals and deployment schedules
- Use customer segmentation to improve engagement and targeting
- Monitor campaign performance and turn data into clear insights and recommendations
- Support database growth strategies across online and offline channels
- Reduce churn and improve customer retention through targeted activity
- Ensure compliance with CRM regulations and best practices across all channels
- Collaborate closely with marketing, digital and wider business teams
- Manage budgets, track spend and identify opportunities to improve ROI
This Senior CRM Coordinator position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis.
What We're Looking For:- Experience in CRM marketing within a fast-paced environment
- Hands-on delivery of email, SMS and direct mail campaigns
- Strong analytical skills with confidence interpreting customer data
- Advanced Excel skills (reporting, data manipulation, insights)
- Experience with CRM platforms such as Bloomreach (or similar ESPs)
- Google Analytics (or equivalent web analytics tools)
- Strong organisation, prioritisation and time management skills
- Ability to work independently and make confident decisions
- Strong communication and collaboration skills
As a Senior CRM Coordinator, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey.
Senior CRM Coordinator in Lytham St Annes employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Coordinator in Lytham St Annes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; demonstrate your passion for customer engagement and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your hands-on delivery of campaigns and analytical skills to show you’re the perfect fit for the Senior CRM Coordinator role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Coordinator in Lytham St Annes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM marketing experience and any relevant campaigns you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer engagement and how your background aligns with our needs. Be sure to mention specific examples of your work that demonstrate your analytical skills and creativity.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with tools like Excel and Google Analytics. We love seeing how you’ve turned data into actionable insights in past roles, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and we’ll get your application right into our system. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM marketing principles and the specific platforms mentioned in the job description, like Bloomreach. Brush up on your knowledge of customer engagement strategies and be ready to discuss how you've successfully delivered campaigns in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to drive decisions in previous roles. Bring examples of how you've interpreted customer data to optimise campaigns and improve ROI, as this will resonate well with the interviewers.
✨Be Ready to Discuss Campaigns
Think of a few successful CRM campaigns you've managed and be prepared to walk through them. Highlight your role in planning, executing, and analysing these campaigns, focusing on the impact they had on customer acquisition and retention.
✨Emphasise Collaboration and Communication
Since the role involves working closely with various teams, be ready to share examples of how you've collaborated effectively in the past. Discuss your communication style and how it has helped you coordinate projects and manage timelines successfully.