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- Tasks: Create and optimise engaging CRM campaigns across email, SMS, and direct mail.
- Company: Join a leading UK luxury retail brand with a people-first culture.
- Benefits: Earn up to £35k, enjoy 25 days holiday, bonuses, and a paid birthday.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Combine creativity and data to shape customer experiences and drive engagement.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 34000 - 35000 £ per year.
A leading UK luxury retail brand is looking for a CRM Executive to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.
As a CRM Executive, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.
Key Responsibilities
- Plan, deliver and optimise CRM campaigns across email, SMS and direct mail
- Manage lifecycle and automated customer journeys end-to-end
- Coordinate campaign timelines, creative briefs, approvals and deployment schedules
- Use customer segmentation to improve engagement and targeting
- Monitor campaign performance and turn data into clear insights and recommendations
- Support database growth strategies across online and offline channels
- Reduce churn and improve customer retention through targeted activity
- Ensure compliance with CRM regulations and best practices across all channels
- Collaborate closely with marketing, digital and wider business teams
- Manage budgets, track spend and identify opportunities to improve ROI
This CRM Executive position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis.
What We’re Looking For:
- Experience in CRM marketing within a fast-paced environment
- Hands-on delivery of email, SMS and direct mail campaigns
- Strong analytical skills with confidence interpreting customer data
- Advanced Excel skills (reporting, data manipulation, insights)
- Experience with CRM platforms such as Bloomreach (or similar ESPs)
- Google Analytics (or equivalent web analytics tools)
- Strong organisation, prioritisation and time management skills
- Ability to work independently and make confident decisions
- Strong communication and collaboration skills
As a CRM Executive, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey.
Apply now to be considered.
CRM Executive in Lytham St Annes employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Lytham St Annes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their goals and improve customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Executive in Lytham St Annes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Executive role. Highlight your experience with email, SMS, and direct mail campaigns, and don’t forget to showcase your analytical skills. We want to see how you’ve used data to drive customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer engagement and how your skills align with our needs. Be sure to mention any specific CRM platforms you’ve worked with, like Bloomreach or Google Analytics.
Showcase Your Creativity: As a CRM Executive, creativity is key! Share examples of past campaigns you’ve delivered that had a real impact. We love seeing innovative ideas, so don’t hold back on how you’ve made a difference in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing candidates who take the initiative to apply directly!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Bloomreach. Brush up on your knowledge of how these tools can enhance customer engagement and retention strategies.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in past campaigns. Be ready to explain how you interpreted customer data and turned it into actionable insights.
✨Demonstrate Your Creativity
Think of innovative campaign ideas that could work for the brand. Bring a few examples of successful campaigns you've delivered in the past, highlighting your creative approach alongside data-driven results.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, prepare to discuss how you’ve successfully collaborated in previous roles. Share examples of how you managed timelines and coordinated with others to deliver impactful campaigns.