At a Glance
- Tasks: Lead PR and influencer strategies to elevate a contemporary fashion brand.
- Company: Fast-growing fashion brand with a focus on quality and accessible luxury.
- Benefits: Competitive salary, flexible working, and huge growth opportunities.
- Other info: Dynamic, entrepreneurial environment where your ideas matter.
- Why this job: Make a real impact in the fashion industry while building relationships with top talent.
- Qualifications: Experience in PR or influencer marketing, ideally in fashion or lifestyle.
The predicted salary is between 45000 - 50000 £ per year.
Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.
This is a highly hands-on and influential role for someone who understands the power of storytelling, relationships and talent in building a modern fashion brand. From managing the PR team and securing standout media coverage, to developing high-impact creator partnerships and delivering memorable brand experiences, you will play a key role in the continued growth and positioning of the business.
Key Responsibilities:
- Own and lead the influencer marketing strategy, ensuring activity delivers against both brand and commercial objectives.
- Build and nurture relationships with creators, talent, agencies and key tastemakers across fashion, lifestyle and culture.
- Identify and secure paid partnerships, ambassador opportunities and VIP talent collaborations.
- Manage influencer campaigns end-to-end, from outreach and negotiation through to briefing, execution and reporting.
- Develop and oversee gifting and seeding activity, building authentic and long-term creator relationships.
- Work closely with the Head of Brand Marketing to deliver an impactful PR strategy that increases brand awareness and desirability.
- Manage the day-to-day relationship with the external PR team, ensuring activity is aligned with wider brand and commercial priorities.
- Build strong relationships with journalists, editors, stylists and key industry contacts.
- Proactively identify opportunities for editorial coverage, features, interviews and brand storytelling.
- Support the planning and delivery of impactful PR, influencer and community events.
- Manage the PR & Influencer Assistant.
About You:
- Proven experience within PR, influencer marketing, talent partnerships or brand marketing, ideally within fashion, beauty or lifestyle.
- A strong network of creator, talent, media, stylist and team contacts.
- Commercially minded, with experience using influencer marketing and PR to drive both brand awareness and revenue.
- Excellent relationship-building, communication and negotiation skills.
- Strong understanding of the contemporary fashion, influencer and social media landscape.
- Experience managing paid creator, influencer, talent or ambassador partnerships.
- Highly organised with the ability to manage multiple projects, campaigns and deadlines in a fast-paced environment.
- Strong analytical skills, with experience measuring campaign performance and optimising activity against KPIs.
Why Apply:
- Join a high-growth contemporary fashion brand at an exciting stage of its journey.
- Take ownership of the PR, influencer and talent strategy with genuine scope to make an impact.
- Work across fashion, culture, creators and media, building relationships with high-profile talent and tastemakers.
- Have the opportunity to shape and grow the brand's profile, visibility and cultural relevance.
- Combine strategic thinking with hands-on execution across PR, influencer campaigns and events.
- Work closely with senior marketing leadership and have real influence over the wider brand marketing strategy.
- Be part of a fast-paced, entrepreneurial environment where ideas are encouraged and decisions happen quickly.
PR & Influencer Manager in London employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Zachary Daniels. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Zachary Daniels, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Zachary Daniels inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Influencer Manager in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Zachary Daniels. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Zachary Daniels.
How to prepare for a job interview at Zachary Daniels
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
