Head Of Influencer - Fast-growing cosmetics brand Salary - Upto £65k Location - Manchester Zachary Daniels are partnered with a fast-growing British
beauty brand
with a strong reputation for combining professional-quality products with accessible, trend-led beauty. The Role: As
Head of Influencer & Partnerships , you'll decide where the investment goes, what success looks like and how each part of the ecosystem works together. You'll have the autonomy to build the function, shape the team beneath you and establish the partnerships, processes and measurement needed to take it to the next level. Key Responsibilities: Own the overarching
influencer and partnerships strategy , bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.
Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
Own and strategically allocate the
£1m annual budget , ensuring investment is commercially justified and aligned to business priorities.
Build the team, processes and external network required to scale the function.
Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
Build genuine, long-term relationships with
creators, talent, agents and agencies .
Own the
TikTok Shop affiliate and creator programme
end-to-end, at significant scale.
Identify and develop commercially valuable
brand-to-brand partnerships .
Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.
About You: Significant senior-level experience leading
influencer, creator and partnership programmes
for a consumer brand.
Proven experience owning
strategy and substantial budgets .
A track record of developing and negotiating
brand-to-brand commercial partnerships .
An established network of
creators, talent, agents and agencies
that you have built yourself.
Demonstrable experience with
TikTok Shop and creator commerce , including the operational and commercial side.
Strong knowledge of
YouTube, podcast and long-form creator partnerships , including how they are bought, priced and measured.
A strong creative instinct and the ability to turn strategy into clear, effective briefs.
Why Apply: Join a
fast-growing British beauty brand
with a strong reputation in lashes, brows and eye beauty.
Work within a
social-first beauty environment
where influencer, creator and community marketing are central to growth.
Opportunity to
build and evolve the influencer and partnerships function , rather than simply managing an established programme.
Work across exciting channels including
TikTok Shop, Instagram, YouTube, podcasts and long-form creator content .
Develop high-profile
beauty, creator and brand-to-brand partnerships
with significant creative and commercial impact.
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Head Of Influencer in London employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
