At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Enjoy a competitive salary, hybrid working options, and clear career progression.
- Other info: Collaborative environment with opportunities to work on data-driven strategies.
- Why this job: Shape a high-impact function and drive real commercial success in a growing business.
- Qualifications: Proven experience in CRM and retention marketing, with strong leadership skills.
The predicted salary is between 55000 - 60000 £ per year.
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up.
The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement. You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This position goes beyond campaigns, focusing on growth, profitability and customer loyalty.
This role offers real autonomy, budget and influence. You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step. Apply now to be considered.
Head of CRM in London employer: Zachary Daniels
Join a leading FMCG company in North Lanarkshire, where you will not only manage engineering activities but also play a pivotal role in driving safety and efficiency in a dynamic production environment. With a strong emphasis on career progression and a supportive work culture, this employer is dedicated to fostering employee growth and development, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
