At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Enjoy a competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work with data-driven strategies.
- Why this job: Shape a high-impact function and drive real commercial success in a growing business.
- Qualifications: Proven experience in retention marketing and strong leadership skills required.
The predicted salary is between 55000 - 60000 € per year.
Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription. This role is a unique opportunity to build and own a high impact function from the ground up.
The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement. You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This position offers real autonomy, budget and influence.
You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step. Apply now to be considered.
Head of CRM & Retention in Liverpool employer: Zachary Daniels
Join a leading international nutrition brand in Liverpool as the Head of CRM & Retention, where you will enjoy a competitive salary and a hybrid working model that promotes flexibility. With a strong focus on employee growth, you will have the unique opportunity to build and shape a high-impact function from the ground up, all within a collaborative and ambitious work culture that values data-driven strategies and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Retention in Liverpool
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in CRM and retention strategies. Share specific examples of how you've driven customer engagement and improved lifetime value. We want to see your passion and expertise shine through!
✨Prepare for the Interview
Do your homework before the interview! Research the company, understand their products, and think about how you can contribute to their retention strategy. We recommend preparing some insightful questions to ask them too – it shows you’re genuinely interested and engaged.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Head of Retention and Subscription role!
We think you need these skills to ace Head of CRM & Retention in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Retention & Subscription role. Highlight your experience in CRM and retention marketing, and don’t forget to showcase any data-driven successes you've had in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with the company's goals. Be sure to mention your experience with AI-driven insights and customer engagement strategies.
Showcase Your Leadership Skills:Since this role involves leading a team, make sure to highlight your leadership experience. Share examples of how you've developed high-performance teams and driven results through collaboration and strategic thinking.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
As a Head of Retention and Subscription, you'll need to demonstrate your understanding of key metrics like customer lifetime value and churn rates. Brush up on these figures and be ready to discuss how you've improved them in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about specific retention strategies you've implemented before. Think about how you can build and own a retention strategy from the ground up, as this role requires a hands-on approach to developing impactful lifecycle marketing.
✨Familiarise Yourself with AI Tools
Since the role involves deploying AI-driven personalisation, make sure you’re up to speed with any relevant tools or technologies. Be ready to share examples of how you've used data and AI insights to enhance customer engagement and reduce churn.
✨Highlight Cross-Functional Collaboration
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with marketing, product, and performance teams in the past to optimise the customer journey and drive retention.
