At a Glance
- Tasks: Lead retention strategies and drive customer engagement for a top nutrition brand.
- Company: Join a large international nutrition brand with a focus on growth and innovation.
- Benefits: Competitive salary, hybrid working, onsite gym, and clear career progression.
- Other info: Collaborative environment with opportunities to work on data-driven strategies.
- Why this job: Shape a high-impact function and make a real difference in customer loyalty.
- Qualifications: Experience in CRM and retention marketing, with strong leadership skills.
The predicted salary is between 55000 - 60000 € per year.
CRM, RETENTION & LOYALTY OPPORTUNITY | HEAD OF RETENTION & SUBSCRIPTION £55000 to £60000, Liverpool with Hybrid Options. Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription.
This Head of Retention and Subscription role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement.
As Head of Retention and Subscription you will take full ownership of retention strategy. The Head of Retention and Subscription will lead CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This role goes beyond campaigns, focusing on growth, profitability and customer loyalty.
This position offers real autonomy, budget and influence. You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step. Apply now to be considered.
Dynamics CRM in Liverpool employer: Zachary Daniels
Join a leading international nutrition brand in Liverpool as the Head of Retention and Subscription, where you will have the unique opportunity to build and shape a high-impact function from the ground up. Enjoy a competitive salary, hybrid working options, and a collaborative work culture that prioritises employee growth and development. With access to on-site gym facilities and a clear path for progression within a high-growth business, this role offers the chance to make a significant impact on customer engagement and loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land Dynamics CRM in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their retention strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements in CRM and retention that demonstrate your ability to drive customer loyalty and lifetime value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Dynamics CRM in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Retention and Subscription role. Highlight your experience in CRM, lifecycle marketing, and any data-driven strategies you've implemented. We want to see how you can drive customer lifetime value!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about retention and subscription models. Share specific examples of how you've improved customer engagement or reduced churn in previous roles. Let us know why you're the perfect fit!
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention any tools or methodologies you're familiar with. Whether it's AI-driven insights or cohort analysis, we want to see how you can leverage data to make impactful decisions.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
Make sure you’re familiar with key metrics related to customer retention and lifetime value. Be ready to discuss how you've used data to drive decisions in previous roles, as this will show your analytical skills and understanding of the role's requirements.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've implemented in CRM or retention marketing. Think about examples where you’ve successfully increased subscription rates or reduced churn, and be ready to explain the thought process behind those strategies.
✨Understand the Brand
Research the nutrition brand thoroughly. Understand their products, target audience, and current market position. This knowledge will help you tailor your answers and demonstrate your genuine interest in the company and its goals.
✨Be Ready for Collaboration Questions
Since the role involves working cross-functionally, expect questions about teamwork and collaboration. Prepare examples of how you've worked with marketing, product, or performance teams in the past to achieve common goals, highlighting your leadership and stakeholder management skills.
