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- Tasks: Lead and scale customer acquisition strategies across paid media platforms.
- Company: Join one of the UK's fastest growing fashion brands with a dynamic culture.
- Benefits: Competitive salary, performance bonus, and opportunities for growth.
- Why this job: Make a significant impact in a high-accountability, founder-led environment.
- Qualifications: Proven experience in paid media within fashion or e-commerce.
- Other info: Fast-paced culture with strong leadership visibility and career advancement.
The predicted salary is between 80000 - 90000 £ per year.
Zachary Daniels are proud to be exclusively representing one of the UK's fastest growing clothing brands in the search for a commercially driven Head of Performance Marketing. This is a high-impact role within a founder-led, scaling fashion business. Significant investment is being made into structure, performance, and long-term growth - and performance marketing sits at the heart of that strategy.
The Role: Reporting to the COO, you will own and scale the customer acquisition strategy across paid media. You will lead a team of two managers, balancing hands-on execution with strategic leadership as the function continues to evolve.
- Develop and execute a scalable, data-led acquisition strategy
- Own paid media across Meta, Google, TikTok and YouTube
- Drive improvements in CPA, ROAS, LTV and overall channel efficiency
- Optimise budget allocation, testing frameworks and channel mix
- Deliver clear, commercial performance reporting
- Collaborate cross-functionally with merchandising, product, creative and tech
About You: Proven paid media leadership within fashion or consumer e-commerce. Strong in-house experience preferred. Deep commercial understanding of acquisition metrics and growth levers. Comfortable in a founder-led, high-accountability environment. Hands-on, analytical and commercially sharp. CRM exposure is a bonus, not essential.
The Environment: This is a fast-paced, performance-focused culture with strong senior leadership visibility. The role is office-based five days per week, with limited flexibility.
If you’re ready to build and scale acquisition for one of the UK’s most exciting fashion growth stories, we’d love to speak with you.
Head of Performance Marketing in Leicester employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in Leicester
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their performance marketing strategies and be ready to discuss how you can contribute. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Showcase your achievements with data! When discussing your past roles, highlight specific metrics like CPA and ROAS improvements. We love numbers, and so do employers – they want to see the impact you’ve made.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you every step of the way, so let’s get you that Head of Performance Marketing role!
We think you need these skills to ace Head of Performance Marketing in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in paid media, especially within fashion or consumer e-commerce, and showcase any impressive metrics you've achieved.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for performance marketing and how your skills align with our goals at StudySmarter. Don't forget to mention your hands-on experience and strategic mindset!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive improvements in CPA, ROAS, and overall channel efficiency. Numbers speak volumes, so include them where possible!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate a strong grasp of key metrics like CPA, ROAS, and LTV. Brush up on these figures and be ready to discuss how you've improved them in past roles. Use specific examples to show your analytical skills and commercial understanding.
✨Showcase Your Leadership Style
You'll be leading a team, so it's crucial to convey your leadership approach. Think about how you balance hands-on execution with strategic oversight. Prepare anecdotes that highlight your ability to inspire and guide a team, especially in a fast-paced environment.
✨Familiarise Yourself with the Brand
Research the fashion brand thoroughly before the interview. Understand their target audience, current marketing strategies, and recent campaigns. This will not only help you tailor your responses but also show your genuine interest in the company and its growth story.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with merchandising, product, creative, and tech teams, think about how you've successfully collaborated in the past. Be ready to discuss how you can bridge gaps between departments to drive performance and achieve common goals.
