At a Glance
- Tasks: Lead digital analytics, optimise tracking, and drive insights for a growing retail business.
- Company: Fast-growing, digitally led retail business with a focus on ecommerce and data.
- Benefits: Up to £70,000 salary, hybrid working, and high visibility role.
- Other info: Opportunity for autonomy and career growth in a dynamic environment.
- Why this job: Own and shape the digital analytics landscape, influencing key business decisions.
- Qualifications: Experience with GA4, Google Tag Manager, and strong analytical skills.
The predicted salary is between 70000 - 70000 € per year.
Zachary Daniels are delighted to be partnering with a fast-growing, digitally led retail business that is continuing to invest heavily across ecommerce, customer experience, and data capability.
We're looking for a Lead Digital Analyst to take ownership of digital analytics across the business, acting as the go-to person for digital insight, tracking, attribution, and performance measurement. This is a highly visible role where you'll work closely with senior stakeholders across ecommerce, marketing, and leadership teams to shape how digital data is used to drive commercial decisions.
This is not a standard reporting role. The business is looking for someone who can lead the digital analytics function, challenge thinking, improve data maturity, and build a stronger analytics capability across the organisation.
The Opportunity
- Own the end-to-end digital analytics landscape, leading on everything from GA4 strategy and tracking optimisation through to dashboarding, customer insight, and marketing performance analysis.
- Play a key role in shaping the future data environment, helping improve how data is structured, integrated, and used across the business.
This role would suit someone who enjoys autonomy, wants real ownership, and is excited by the opportunity to genuinely influence how a growing retail business uses digital analytics.
Key Responsibilities
- Lead digital analytics across ecommerce, marketing, and customer functions.
- Own and optimise GA4 and Google Tag Manager implementation across the business.
- Drive insight into customer behaviour, digital performance, attribution, and conversion.
- Build and develop dashboards and reporting solutions using Power BI, Looker, or similar BI tools.
- Partner closely with senior stakeholders to translate business challenges into actionable insight.
- Lead on marketing measurement and performance analysis across multiple digital channels.
- Improve tracking accuracy, tagging standards, and analytics governance.
- Support the development of a centralised data environment across GCP and BigQuery.
- Manage external analytics and business partners where required.
- Help shape the long-term analytics strategy and maturity of the business.
About You
- Strong hands-on experience with GA4 and Google Tag Manager.
- Experience leading digital analytics within ecommerce, retail, or consumer-focused businesses.
- Deep understanding of digital tracking, attribution, and customer journey analysis.
- Strong SQL and BI/reporting capability.
- Experience with tools such as Power BI, Looker, BigQuery, or GCP.
- Commercially minded with the ability to turn data into business recommendations.
- Confident working directly with senior stakeholders and influencing decision making.
- Someone who enjoys ownership, autonomy, and building capability within a growing business.
What's On Offer
- Salary up to £70,000.
- Hybrid working (2 days in London).
- Opportunity to own and lead digital analytics for a growing retail business.
- High visibility role with direct exposure to senior leadership.
- Genuine opportunity to shape analytics capability and data maturity.
- Strong investment in digital, ecommerce, and data.
Lead Digital Analyst employer: Zachary Daniels
Join a fast-growing, digitally led retail business in London that prioritises innovation and employee development. As a Lead Digital Analyst, you'll enjoy a hybrid working model, competitive salary, and the chance to take ownership of digital analytics, influencing key commercial decisions while collaborating with senior stakeholders. The company fosters a dynamic work culture that values autonomy, encourages professional growth, and invests heavily in enhancing its ecommerce and data capabilities.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Digital Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Lead Digital Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital analytics projects. This is a great way to demonstrate your hands-on experience with GA4, Google Tag Manager, and BI tools to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital tracking and customer journey analysis. Be ready to discuss how you've turned data into actionable insights in previous roles – this will really impress those senior stakeholders!
✨Tip Number 4
Don't forget to apply through our website! We’re always looking for talented individuals like you to join our team. Plus, it shows you're genuinely interested in being part of our growing business.
We think you need these skills to ace Lead Digital Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Lead Digital Analyst role. Highlight your experience with GA4, Google Tag Manager, and any relevant BI tools like Power BI or Looker. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital analytics and how you can drive insights for our business. Be sure to mention your experience in ecommerce and working with senior stakeholders.
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've used them! Share specific examples of how you've improved tracking accuracy or influenced business decisions through data insights. We love a good story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your Digital Analytics Inside Out
Make sure you brush up on your knowledge of GA4 and Google Tag Manager. Be ready to discuss how you've used these tools in previous roles, and think about specific examples where your insights led to improved performance or decision-making.
✨Showcase Your Stakeholder Management Skills
This role involves working closely with senior stakeholders, so be prepared to share experiences where you've successfully influenced decisions. Think about how you can demonstrate your ability to translate complex data into actionable insights that resonate with non-technical audiences.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to digital analytics. Prepare scenarios where you've had to optimise tracking or improve data maturity, and outline your thought process and the impact of your actions.
✨Demonstrate Your Passion for Data
Let your enthusiasm for digital analytics shine through. Talk about trends in the industry, new tools you're excited about, or innovative ways you've approached analytics in the past. This will show that you're not just qualified, but genuinely invested in the field.
