At a Glance
- Tasks: Lead TikTok Shop Affiliate and UGC programmes to drive revenue and brand awareness.
- Company: Rapidly growing digital-first consumer brand with a strong e-commerce presence.
- Benefits: Competitive salary, bonus opportunities, and the chance to shape social commerce strategies.
- Other info: Join a dynamic team and enjoy significant career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while building a creator affiliate network.
- Qualifications: 4-6 years in affiliate marketing or social commerce with strong relationship management skills.
The predicted salary is between 35000 - 50000 £ per year.
Tik Tok Affiliate & UGC Executive
Our client is a rapidly growing, digital-first consumer brand with a strong e-commerce presence and an expanding international footprint.
The business has built significant momentum through its direct-to-consumer channels, retail partnerships and rapidly growing social commerce platforms, with a strong focus on product innovation, customer experience and scalable growth.
The Opportunity
The business is seeking an experienced Tik Tok Affiliate & UGC Executive to lead the day-to-day development and growth of its Tik Tok Shop Affiliate and user-generated content programmes.
This is a commercially focused role rather than a traditional social media position.
The successful candidate will be responsible for recruiting and activating creators at scale, developing high-performing affiliate partnerships and turning creator-generated content into measurable revenue.
Key Responsibilities
- Own the day-to-day management and growth of the Tik Tok Shop Affiliate programme, driving revenue, customer acquisition and brand awareness.
- Develop and execute strategies to recruit, activate and retain a high volume of productive affiliates.
- Identify and onboard creators whose audiences, content styles and commercial potential align with the brand.
- Build a scalable affiliate ecosystem that delivers consistent content output and measurable commercial returns.
- Develop and maintain strong, long-term relationships with creators, affiliates and content partners.
- Manage creator outreach, negotiations, onboarding, product seeding, campaign briefs and ongoing communications.
- Coordinate creator activity around product launches, promotional periods, seasonal campaigns and key commercial initiatives.
- Drive the production of authentic, high-quality UGC that supports product discovery, conversion and ongoing sales.
- Identify high-performing creators and develop repeat collaborations to maximise long-term value.
- Monitor affiliate sales, conversion rates, creator productivity, content performance and return on investment.
- Use reporting and performance insights to identify opportunities to improve creator activation, commission structures and campaign effectiveness.
- Evaluate creator performance and reallocate resources towards partnerships that deliver the strongest commercial results.
- Support the development of performance targets, reporting processes and scalable workflows for the affiliate function.
- Stay ahead of emerging Tik Tok Shop features, creator trends, affiliate strategies and competitor activity.
- Identify opportunities to improve the creator proposition and strengthen the brand's position within social commerce.
- Work closely with leadership and relevant internal teams to align creator activity with product availability, marketing calendars and wider business priorities.
- Establish efficient processes that support the continued growth of the affiliate and UGC function.
- Candidate Profile
- Approximately 4-6 years' experience across affiliate marketing, influencer marketing, creator partnerships or social commerce.
- Demonstrable experience managing or scaling Tik Tok Shop Affiliate programmes.
- A strong understanding of Tik Tok Shop's commercial ecosystem, including creator recruitment, affiliate commissions, product seeding and sales attribution.
- Experience building and managing creator relationships at scale, with a clear understanding of what drives creator activation and ongoing performance.
- Strong communication, negotiation and relationship management skills.
- Experience within e-commerce, FMCG, health and wellness, beauty or another consumer goods category would be advantageous.
Why Consider This Opportunity?
- Join a fast-growing consumer business with significant ambitions across e-commerce and social commerce.
- Take ownership of a commercially important channel with considerable scope for growth.
- Work closely with senior leadership and have a direct impact on revenue generation.
- Build and scale a creator affiliate network rather than simply maintaining an established programme.
- Operate with autonomy in a fast-paced environment where initiative, commercial thinking and results are valued.
- Help shape the future of the business's Tik Tok Shop, affiliate and UGC strategy.
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Tiktok Affiliate & UGC Executive in Lancaster employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Tiktok Affiliate & UGC Executive in Lancaster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Tiktok Affiliate & UGC Executive in Lancaster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
