At a Glance
- Tasks: Lead digital strategy and performance across growth, retention, and ecommerce.
- Company: Fast-growing wellness brand with a vibrant community focus.
- Benefits: Pension scheme, private healthcare, annual bonuses, and 25 days' holiday.
- Other info: Join a passionate team and enjoy excellent career development opportunities.
- Why this job: Make a real impact in a dynamic environment while leading a high-performing team.
- Qualifications: 8+ years in ecommerce or digital growth, with leadership experience.
The predicted salary is between 72000 - 88000 £ per year.
- Digital Director - Wellness
- Location - Lancashire
Pension scheme.
Private healthcare.
Annual company performance-based bonus.
25 days' holiday plus bank holidays.
Company events and team activities.
Employee discount on company products.
Free on-site gym.
Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart.
The Role
As Digital Director, you'll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion.
You'll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform.
Key Responsibilities
- Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.
- Translate the broader marketing and brand strategy into a clear digital growth plan.
- Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
- Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.
- Establish clear objectives, KPIs and accountability across each area of digital.
- Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.
- Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.
- Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.
- Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.
- Work closely with the Retention Lead to develop the overall customer lifecycle strategy.
- Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.
- Set targets for conversion rate, AOV and ecommerce revenue alongside the Ecommerce Lead.
- Own the digital reporting framework across GA4, Shopify analytics, attribution and marketing measurement.
- Partner closely with Brand and Creative to ensure campaigns translate effectively across paid, owned and ecommerce channels.
About You
- 8+ years' experience in ecommerce, DTC or digital growth, ideally within a consumer, challenger-brand or high-growth environment.
- Experience across at least two of customer acquisition, retention/CRM and ecommerce, with a strong working understanding of the third.
- Proven experience leading senior channel specialists, Leads or Heads of function.
- Demonstrable experience owning or contributing to a significant digital P&L and budget.
- Strong commercial understanding of CAC, LTV, contribution margin, payback and forecasting.
- Experience operating within a fast-growing, founder-led or entrepreneurial consumer business.
- Experience within health, wellness, beauty, nutrition, FMCG or another high-consideration consumer category would be advantageous.
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Digital Director in Lancaster employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director in Lancaster
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Digital Director in Lancaster
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Zachary Daniels.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Zachary Daniels and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Digital Director at Zachary Daniels.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Zachary Daniels.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Zachary Daniels. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Zachary Daniels.
