At a Glance
- Tasks: Lead ecommerce strategy and drive online sales growth in a dynamic fashion retailer.
- Company: Join a successful fashion retailer with ambitious growth plans.
- Benefits: Competitive salary, benefits, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and technology.
- Why this job: Shape the future of digital strategy and influence key commercial decisions.
- Qualifications: Proven experience in ecommerce leadership within fashion retail.
The predicted salary is between 66150 - 80850 £ per year.
This opportunity would suit candidates who are able to relocate or stay away during the working week. Please consider this before applying.
Zachary Daniels Recruitment is delighted to be partnering with a highly successful and growing fashion retailer to recruit an Ecommerce Director. This is an exciting opportunity to join an established, multi-channel fashion business with a strong customer following and ambitious plans for continued growth. With a significant online operation already in place, the business is looking for an experienced Ecommerce Director to take ownership of ecommerce performance and play a key role in shaping the next stage of digital growth. This is not a turnaround role. The foundations are there, the opportunity is significant, and the business is investing in its digital proposition, technology and people.
The Ecommerce Director will have broad responsibility across ecommerce trading and digital marketing, bringing together online trading, customer acquisition, digital performance and the wider customer journey. You'll work closely with the senior leadership team and key stakeholders across the business, with the autonomy to challenge, influence and make decisions that have a direct commercial impact.
Key Responsibilities
- Own and deliver the ecommerce strategy, driving continued growth across online sales, conversion, customer acquisition and profitability.
- Lead the day-to-day ecommerce trading agenda, ensuring the online proposition is commercially optimised across product, pricing, promotions, content and customer journey.
- Take ownership of ecommerce and digital performance, using data and insight to identify opportunities, improve trading results and maximise customer value.
- Lead digital marketing activity across key acquisition and retention channels, ensuring investment is aligned to commercial objectives.
- Work closely with Buying, Merchandising, Marketing, Product, Technology and Operations to deliver a joined-up ecommerce and customer strategy.
- Develop and optimise the online trading calendar, aligning campaigns, product launches, promotions and key seasonal opportunities.
- Drive improvements across conversion, AOV, traffic, customer acquisition, retention and overall online profitability.
- Oversee performance across paid media, paid social, CRM, email, SEO and other relevant digital channels, ensuring activity delivers against agreed KPIs.
- Use customer and commercial data to understand behaviour, identify trends and inform strategic and trading decisions.
- Lead the ongoing development of the digital customer journey and onsite experience.
- Identify opportunities to improve the use of technology, data, automation and emerging digital capabilities.
- Work with internal teams and external partners to ensure digital activity is delivered effectively and delivers strong commercial returns.
- Build, develop and lead a high-performing ecommerce and digital team, creating clear accountability and a strong performance culture.
- Keep the business ahead of developments across ecommerce, digital marketing, social commerce, technology and the wider fashion retail landscape.
- Present trading performance, strategic recommendations and growth opportunities to senior leadership.
Key Requirements
- Proven experience at Ecommerce Director, Head of Ecommerce, Ecommerce Trading Director or equivalent senior level within a consumer-facing business.
- Strong ecommerce experience within fashion retail is highly desirable, ideally within a high-volume, multi-product environment.
- A demonstrable track record of driving significant online revenue growth and improving ecommerce performance.
- Strong understanding of ecommerce trading, including conversion, AOV, margin, traffic, customer acquisition, retention and profitability.
- Experience leading digital marketing activity across paid media, paid social, CRM, email, SEO and other customer acquisition channels.
- Strong commercial understanding, with the ability to connect digital activity to wider business performance and profitability.
- Experience managing and developing ecommerce and digital teams, with the ability to create structure, accountability and high performance.
- Strong analytical skills and confidence using data to drive commercial decisions.
- Experience working cross-functionally with Buying, Merchandising, Marketing, Technology and Operations.
- Comfortable managing external agencies and technology partners, while knowing when to challenge and when to bring capability in-house.
- A strong understanding of the fashion customer and what drives online engagement, conversion and repeat purchase.
- Commercially curious, with a genuine interest in new technology, AI, automation and emerging opportunities within ecommerce.
- A hands-on and pragmatic leadership style, with the ability to move between strategy and execution.
- Confident operating in a fast-paced environment where priorities can change and decisions need to be made quickly.
- A collaborative and emotionally intelligent leader who can influence at senior level while remaining close to the detail.
Why Apply?
- Join an established and successful fashion retailer with ambitious plans for continued growth.
- Take genuine ownership of ecommerce trading and digital performance.
- Play a key role in shaping the future digital strategy of the business.
- Influence technology, customer experience, trading and digital marketing rather than owning just one area.
- Lead and develop an established ecommerce and digital team.
- Work closely with senior leadership and have genuine influence over commercial decisions.
- Join a business that is investing in its digital proposition and has significant opportunity ahead.
If you are an experienced Ecommerce Director, Head of Ecommerce or senior ecommerce and digital leader with a strong fashion retail background, we'd love to hear from you.
Ecommerce Director in Kettering employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Director in Kettering
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Zachary Daniels are looking for when hiring for a Ecommerce Director.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Zachary Daniels for the Ecommerce Director, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Zachary Daniels as a Ecommerce Director, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Zachary Daniels’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Director.
We think you need these skills to ace Ecommerce Director in Kettering
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Zachary Daniels, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Zachary Daniels's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Zachary Daniels. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Zachary Daniels
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Zachary Daniels uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Zachary Daniels. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
