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Head of Ecommerce - TikTok LIVE | Greater Manchester | Salary £70k - £80k + Bonus
An exciting opportunity has arisen for a commercially driven Head of Ecommerce to lead and scale one of the UK's leading TikTok LIVE shopping operations. Working with a rapidly growing consumer brand, this is a high-impact leadership role with full ownership of LIVE trading performance, commercial strategy, team development and operational delivery.
The Head of Ecommerce will combine strategic thinking with hands-on trading expertise, driving revenue, conversion and profitability while building a high-performing team of LIVE hosts and operational specialists. This is an opportunity to take ownership of a significant growth channel and shape its future success.
Key Responsibilities
- Develop and deliver the TikTok LIVE trading strategy, taking ownership of revenue, profitability, conversion and wider commercial KPIs.
- Manage the LIVE trading calendar, including broadcast schedules, product launches, promotional activity and seasonal campaigns.
- Optimise product selection, pricing, merchandising, promotions and stock availability to maximise sales and margin.
- Oversee the day-to-day delivery of LIVE shopping sessions, ensuring broadcasts are commercially focused, engaging and consistently executed.
- Monitor trading performance in real time, identifying opportunities to improve sales, customer engagement and conversion.
- Lead, coach and develop a high-performing team of LIVE hosts, setting clear expectations around sales targets, presentation standards and product knowledge.
- Manage the wider LIVE operations team, including producers, moderators and technical support, ensuring seamless execution behind the scenes.
- Establish effective processes, performance standards and workflows to create a scalable, commercially efficient operation.
- Own trading dashboards and reporting, analysing GMV, revenue, conversion, AOV, engagement and host performance to identify growth opportunities.
- Work closely with buying, merchandising, marketing and operations teams to align trading activity with wider business objectives.
- Identify opportunities to innovate, improve the customer experience and maximise the commercial potential of TikTok LIVE shopping.
- Build a culture of accountability, collaboration and continuous improvement across the team.
About the Candidate
- Proven experience in ecommerce trading, digital trading, social commerce or a similar commercially focused retail leadership role. xgikmsk
- A strong understanding of online trading performance, with experience managing revenue targets, conversion, profitability and commercial KPIs.
- Experience of TikTok Shop, LI Please click on the apply button to read the full job description
Head of Ecommerce - TikTok LIVE in Jedburgh employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
