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Digital Director - Wellness
Location - Lancashire
- Pension scheme.
- Private healthcare.
- Annual company performance-based bonus.
- 25 days' holiday plus bank holidays.
- Company events and team activities.
- Employee discount on company products.
- Free on-site gym.
Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart.
The Role:
As Digital Director, you'll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion.
You'll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform.
Key Responsibilities:
- Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.
- Translate the broader marketing and brand strategy into a clear digital growth plan.
- Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.
- Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.
- Establish clear objectives, KPIs and accountability across each area of digital.
- Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.
- Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.
- Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.
- Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.
- Work closely with the Retention Lead to develop the overall customer lifecycle strategy. xgikmsk
- Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.
- Set targets for conversion rate, AOV and ecommerce reven Please click on the apply button to read the full job description
Digital Director in Jedburgh employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
