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- Tasks: Lead CRM and loyalty strategies to enhance customer engagement and retention.
- Company: Dynamic retail business focused on customer relationships.
- Benefits: Competitive salary up to £75k plus benefits.
- Why this job: Make a real impact on customer loyalty and engagement in a fast-paced environment.
- Qualifications: Experience in CRM, loyalty, and customer engagement within retail.
- Other info: Join a collaborative team and drive measurable results.
The predicted salary is between 54000 - 84000 £ per year.
Zachary Daniels Recruitment are partnering with a leading customer focused retail business to recruit a CRM & Loyalty Manager. This role will take ownership of the company's CRM, loyalty and customer engagement strategy, helping to drive stronger relationships with customers across both digital and in-store channels. Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a key role in shaping lifecycle communications, evolving the loyalty proposition and using customer insight to increase engagement, retention and long-term value. This is a hands-on opportunity to influence how the business connects with its customers and delivers measurable commercial impact.
Key Responsibilities
- Define and deliver the CRM strategy across the full customer lifecycle, including acquisition, onboarding, engagement, retention and reactivation.
- Plan, execute and optimise CRM campaigns across channels such as email, SMS and other direct communication platforms.
- Lead audience segmentation and personalisation strategies to deliver relevant and engaging communications.
- Own the development and ongoing optimisation of the company's loyalty programme, including rewards, benefits and partnerships.
- Design and improve customer journeys across both digital and in-store touchpoints.
- Work closely with data and analytics teams to track performance, generate insights and optimise campaigns.
- Collaborate with marketing, digital and technology teams to deliver customer initiatives with clear commercial impact.
- Lead and develop a small CRM and campaign delivery team.
About You
- Background in CRM, loyalty or customer engagement within a retail or customer led environment.
- Strong understanding of CRM platforms and lifecycle marketing strategies.
- Proven track record developing customer propositions, loyalty programmes or personalised customer journeys.
- Highly data-driven, using insight and testing to improve engagement and performance.
- Strong stakeholder management skills with the ability to collaborate across multiple teams.
- Commercially minded with a passion for improving customer engagement and driving measurable results.
- A hands-on leader who thrives in a fast-paced environment and enjoys delivering both strategy and execution.
Apply today to find out more and be considered!
CRM & Loyalty Manager in Holt employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in Holt
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; demonstrate your passion for customer engagement and how you can make a real impact.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your successes in CRM and loyalty programmes, and don’t forget to share specific examples that showcase your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM & Loyalty Manager in Holt
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM & Loyalty Manager role. Highlight your experience in customer engagement and loyalty programmes, and don’t forget to mention any relevant achievements that showcase your skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how your background aligns with our needs. Be specific about what excites you about the role and the company.
Showcase Your Data Skills: Since this role is highly data-driven, make sure to include examples of how you've used data to drive customer engagement and improve performance. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and lifecycle marketing strategies. Brush up on how these tools can enhance customer engagement and retention, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve tracked performance, generated insights, and optimised campaigns. This will demonstrate your data-driven mindset, which is crucial for a CRM & Loyalty Manager.
✨Highlight Your Leadership Experience
As a hands-on leader, it’s important to convey your experience in managing teams. Share specific instances where you’ve led a team to success, especially in fast-paced environments. This will help illustrate your ability to collaborate and drive results.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges related to customer engagement and loyalty programmes. Think through scenarios where you’ve had to innovate or adapt strategies, and be ready to share your thought process and outcomes.