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- Tasks: Lead CRM and loyalty strategies to enhance customer engagement and retention.
- Company: Dynamic retail business focused on customer loyalty and engagement.
- Benefits: Competitive salary, career growth opportunities, and a supportive work environment.
- Other info: Autonomy to innovate and lead a small team in a fast-paced setting.
- Why this job: Make a real impact in shaping customer experiences and driving business growth.
- Qualifications: Experience in CRM, loyalty, and customer engagement within retail.
The predicted salary is between 40000 - 50000 £ per year.
Zachary Daniels Recruitment are partnering with a nationally recognised, customer led business investing heavily in loyalty and customer engagement. This is an exciting opportunity to take ownership of CRM, loyalty and customer engagement strategy within a business that is investing heavily in customer retention, lifetime value and loyalty as key drivers of future growth.
Reporting into the Head of Customer & Loyalty, the CRM & Loyalty Manager will play a pivotal role in shaping how the brand connects with customers across both digital and in-store channels. This role is ideal for someone who wants real ownership, enjoys working with autonomy and is passionate about creating loyalty strategies that deliver measurable commercial impact. This is a high visibility opportunity for a CRM & Loyalty Manager looking to make a genuine mark and build something meaningful.
The CRM & Loyalty Manager will lead the delivery of CRM and loyalty strategy across the full customer lifecycle, driving stronger engagement, repeat purchase and long term value. This is a hands on role where you will combine strategic thinking with execution, owning campaigns, evolving the loyalty proposition and using customer insight to improve performance. The CRM & Loyalty Manager will have the freedom to shape ideas, test initiatives and influence the wider customer agenda.
Key Responsibilities- Define and deliver the CRM strategy across acquisition, onboarding, engagement, retention and reactivation
- Plan, execute and optimise CRM campaigns across email, SMS and other direct communication channels
- Lead segmentation and personalisation strategies to create relevant and high performing customer communications
- Own the development and ongoing optimisation of the loyalty programme, including rewards, benefits and partner opportunities
- Drive customer engagement, frequency and lifetime value through loyalty led initiatives
- Design and improve customer journeys across both digital and in-store touchpoints
- Use data, testing and customer insight to continuously improve campaign and programme performance
- Work closely with analytics teams to track key metrics and identify growth opportunities
- Collaborate with marketing, ecommerce, digital and technology teams to deliver joined up customer initiatives
- Lead and develop a small CRM and campaign delivery team
- Report on campaign performance, loyalty engagement and commercial contribution to senior stakeholders
- Strong background in CRM, loyalty or customer engagement within a retail or customer led business
- Passion for loyalty strategy and creating propositions that genuinely engage customers
- Hands on experience managing CRM platforms and lifecycle marketing campaigns
- Track record of improving retention, repeat purchase and customer value through loyalty or CRM initiatives
- Highly data driven, comfortable using insight, testing and segmentation to improve results
- Commercially aware with a clear understanding of how loyalty drives revenue and growth
- Confident working autonomously and taking ownership of key initiatives
- Strong stakeholder management skills with the ability to influence across multiple teams
- A proactive, hands on leader who enjoys both strategy and delivery
- Thrives in a fast paced environment with plenty of opportunity to make an impact
- Rare opportunity to take ownership of CRM and loyalty within a growing retail business
- Play a visible role in shaping customer engagement strategy and commercial growth
- Join a business investing in loyalty, retention and customer experience
- Autonomy and support to build meaningful initiatives with real impact
- Strong career opportunity for someone looking to elevate their profile
- Competitive salary and benefits package
Apply today to find out more and be considered.
CRM & Loyalty Manager in Hockley Heath employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in Hockley Heath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who genuinely understands their mission.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it relates to the role of CRM & Loyalty Manager. Keep it concise and impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM & Loyalty Manager in Hockley Heath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the CRM & Loyalty Manager role. Highlight your background in customer engagement and loyalty strategies, as this will show us you’re a great fit for the position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about loyalty strategies and how your previous experiences can contribute to our goals. Be genuine and let your personality come through!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to mention any experience you have with analytics and CRM platforms. We want to see how you’ve used insights to improve customer engagement and retention in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and tools. Brush up on your knowledge of customer engagement strategies, as this role is all about driving loyalty and retention. Be ready to discuss specific campaigns you've managed and the results they achieved.
✨Showcase Your Data Skills
Since this position is highly data-driven, prepare to talk about how you've used customer insights and analytics to shape your strategies. Bring examples of how you've improved campaign performance through testing and segmentation, and be ready to discuss key metrics that matter.
✨Demonstrate Your Leadership Style
As a CRM & Loyalty Manager, you'll be leading a small team. Think about your leadership approach and be prepared to share examples of how you've motivated and developed team members in the past. Highlight any collaborative projects with other departments that showcase your stakeholder management skills.
✨Be Ready to Discuss Customer Journeys
This role involves designing customer journeys across various touchpoints. Prepare to discuss how you've improved customer experiences in previous roles, both online and in-store. Share specific initiatives that led to increased engagement or repeat purchases, and how you measured their success.