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- Tasks: Lead the CRM strategy and drive customer engagement through data-driven insights.
- Company: Join a leading consumer brand undergoing an exciting digital transformation.
- Benefits: Enjoy a generous package and the chance to shape a major brand's CRM function.
- Why this job: Make a measurable impact on customer retention and growth in a fast-paced environment.
- Qualifications: 8+ years in CRM with leadership experience; expertise in marketing automation is essential.
- Other info: Ideal for those from Retail or D2C Ecommerce backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Head of CRM | Cheshire, NorthWest Based | Generous Package! | Consumer Brand
We are proud to be partnered with a leading consumer brand as they look for a brand-new Head of CRM to join their team. They are seeking a strategic and data-driven Head of CRM to lead the development and execution of a next-generation customer relationship management strategy. This role will be central to driving customer engagement, retention, and lifetime value through the intelligent use of CRM data, marketing automation, and personalised customer journeys.
The business is undergoing an exciting digital transformation, creating a unique opportunity for an experienced CRM leader to shape the roadmap, bring fresh ideas, and establish CRM as a major growth driver.
Responsibilities:
Strategy and Leadership
- Define and execute CRM strategy to drive engagement, segmentation, and personalisation
- Lead and inspire teams while fostering collaboration and accountability
- Partner cross-functionally to deliver seamless customer experiences
- Champion CRM as a key growth driver
CRM Automation and Technology
- Oversee transformation, ensuring optimisation and data integrity
- Develop segmentation strategies and execute automated multi-channel campaigns
- Deliver engaging, measurable campaigns across email, app, and push notifications
Data, Insights, and Optimisation
- Build a single customer view to enable personalisation and journey optimisation
- Analyse CRM performance, using insights to refine strategy and maximise ROI
- Collaborate with analytics partners to generate insights and evolve lifecycle programmes
Requirements
- 8+ years of experience in CRM, digital marketing, or CRM software administration, with at least 3 years in a leadership role.
- Strong expertise in CRM and marketing automation platforms.
- Proven track record of building and delivering CRM strategies that drive customer retention and revenue growth.
- Deep understanding of customer segmentation, lifecycle marketing, and personalisation strategies.
- Familiarity with data management, integrity, and transformation projects.
- Analytical mindset with proficiency in CRM and business intelligence tools. Technical knowledge of SQL, HTML, CSS or machine learning a plus.
- Strong communicator with the ability to engage and influence stakeholders at all levels.
- Experience thriving in a fast-paced, digital-first environment and comfortable introducing new ideas and approaches.
- Must come from Retail or D2C Ecommerce/ Online Fashion/ Beauty type or Pure Play Business!
This is your chance to:
- Lead and shape the CRM function through a major transformation
- Build advanced segmentation and personalisation strategies on a modern platform
- Make a measurable impact on customer engagement, retention, and growth
- Lead and build a CRM team in your image in a major brand!
We are looking forward to receiving your applications!
BBBH34385
Head of CRM in Northwich employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in Northwich
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and digital marketing. Understanding current best practices will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and digital marketing space, especially those who have experience in retail or D2C sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting measurable outcomes will showcase your ability to drive customer engagement and retention.
✨Tip Number 4
Research the company’s current CRM practices and identify areas for improvement. Being able to articulate your vision for their CRM strategy during the interview will set you apart as a proactive candidate.
We think you need these skills to ace Head of CRM in Northwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, digital marketing, and leadership roles. Focus on specific achievements that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for CRM. Mention how your past experiences align with the responsibilities outlined in the job description, particularly in driving transformation and personalisation.
Highlight Relevant Skills: Emphasise your expertise in CRM and marketing automation platforms, as well as your analytical skills. Mention any technical knowledge you have, such as SQL or machine learning, which could set you apart from other candidates.
Showcase Leadership Experience: Provide examples of how you've led teams and fostered collaboration in previous roles. Highlight your ability to influence stakeholders and drive change within an organisation, especially in fast-paced environments.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Strategic Vision
As a Head of CRM, it's crucial to demonstrate your ability to define and execute a comprehensive CRM strategy. Prepare to discuss your past experiences where you successfully led CRM initiatives that drove customer engagement and retention.
✨Highlight Your Data-Driven Approach
This role requires a strong analytical mindset. Be ready to share examples of how you've used data insights to refine CRM strategies and optimise customer journeys. Familiarity with CRM and business intelligence tools will be a plus.
✨Emphasise Leadership and Collaboration Skills
The ability to lead and inspire teams is key for this position. Prepare to talk about your leadership style and how you've fostered collaboration across departments to deliver seamless customer experiences.
✨Demonstrate Industry Knowledge
Since the company operates in the retail or D2C ecommerce space, make sure to showcase your understanding of the industry. Discuss trends, challenges, and opportunities within the sector to show you're well-informed and ready to contribute.
