At a Glance
- Tasks: Lead performance marketing strategy and drive customer acquisition for a leading consumer brand.
- Company: Join a dynamic team at a top consumer brand in the North West.
- Benefits: Competitive salary, career growth, and the chance to shape digital strategy.
- Other info: Collaborative environment with opportunities to mentor and lead a talented team.
- Why this job: Make a real impact by optimising digital channels and driving profitable growth.
- Qualifications: Experience in performance marketing and a strong understanding of digital acquisition.
The predicted salary is between 51750 - 63250 £ per year.
Zachary Daniels is representing a leading consumer brand in the market as they look to appoint an experienced Performance Marketing Lead to join their growing digital team. This is an exciting opportunity for a commercially minded, results-driven digital marketing leader to take ownership of performance marketing strategy, drive customer acquisition and play a key role in delivering continued online growth.
We're looking for someone who understands how to turn marketing investment into measurable commercial results, with the ability to balance strategic thinking with hands-on knowledge of digital acquisition channels.
The Role:
- Shaping and delivering a comprehensive digital acquisition strategy, ensuring marketing activity drives profitable growth, attracts new customers and maximises return on investment.
- Working alongside senior stakeholders across the wider business to influence digital strategy, lead a talented team and identify new opportunities to improve performance.
- Developing and executing a commercially focused performance marketing strategy.
- Leading and optimising paid digital channels, including Paid Search, Paid Social and Affiliates.
- Managing significant marketing budgets to maximise ROI and deliver sustainable customer growth.
- Driving customer acquisition, improving conversion and identifying opportunities to increase customer lifetime value.
- Leading, mentoring and developing a high-performing digital marketing team.
- Working collaboratively with ecommerce, commercial and wider digital teams to support growth objectives.
- Using data, analytics and customer insights to continually improve marketing effectiveness.
- Managing external agencies and partners, ensuring strong performance and value.
- Identifying emerging platforms, new technologies and opportunities to accelerate digital growth.
About You:
We're keen to speak with experienced performance marketing professionals who can demonstrate a strong track record of delivering results within a fast-paced, commercially driven environment. Ideally, you'll bring:
- Proven experience in a senior performance marketing or digital acquisition role.
- A strong background in ecommerce, retail or consumer-facing businesses.
- Excellent knowledge of Paid Search, Paid Social, Affiliates and digital analytics.
- Experience managing sizeable marketing budgets and delivering measurable results.
Performance Marketing Lead in Edge Hill employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in Edge Hill
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in Edge Hill
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
