At a Glance
- Tasks: Drive customer engagement through innovative CRM campaigns across email and SMS.
- Company: Join a fast-growing, digitally-led D2C brand with a vibrant culture.
- Benefits: Up to £50k salary, 25 days holiday, and hybrid working options.
- Other info: Exciting career progression opportunities in a collaborative environment.
- Why this job: Make a real impact on customer retention and growth in an ambitious team.
- Qualifications: Experience in ecommerce CRM, Klaviyo, and data-driven marketing strategies.
The predicted salary is between 45000 - 50000 £ per year.
Zachary Daniels Recruitment are delighted to be partnering with a high-growth, digitally-led D2C brand to recruit a Senior CRM Executive.
About the Business
Our client is an ambitious ecommerce brand experiencing exceptional growth across the UK and Europe. As customer engagement continues to play a pivotal role in their success, they are looking for a hands-on Senior CRM Executive to help drive the next phase of their customer lifecycle strategy. This is an exciting opportunity to join a fast-paced, entrepreneurial business where CRM is a major revenue channel. Working alongside an experienced team, you'll have the opportunity to take ownership of the CRM function during a key trading period before moving into a collaborative long-term structure.
The Role
As Senior CRM Executive, you'll be responsible for planning, building and optimising customer communications across email, SMS and other owned channels, ensuring every campaign is relevant, engaging and commercially effective. Working closely with Performance, Brand and Ecommerce teams, you'll use customer insight, segmentation and data to improve engagement, retention and customer lifetime value across multiple international markets.
Key responsibilities include:
- Own and deliver multi-channel CRM campaigns across email, SMS and customer lifecycle communications.
- Build, optimise and maintain automated customer journeys using Klaviyo.
- Develop customer segmentation strategies to improve engagement, conversion and retention.
- Analyse campaign performance, delivering actionable insights through testing and optimisation.
- Lead structured A/B testing programmes across campaigns and automated flows.
- Work closely with Brand, Performance and Ecommerce teams to deliver joined-up customer experiences.
- Manage CRM performance reporting and identify opportunities for continual improvement.
- Take ownership of the CRM function during a key trading period, ensuring campaigns are delivered to the highest standard.
What We're Looking For
The successful Senior CRM Executive will have previous experience within a fast-paced ecommerce or D2C environment and be comfortable managing CRM activity from strategy through to execution. You'll bring:
- Proven hands-on experience using Klaviyo.
- Strong knowledge of customer lifecycle marketing, segmentation and automation.
- Experience building and optimising CRM campaigns and automated customer journeys.
- A data-led approach with experience analysing campaign performance and running A/B tests.
- Excellent attention to detail and strong project management skills.
- A collaborative approach with the ability to work across Marketing, Ecommerce and Brand teams.
- Experience within an ecommerce, retail or consumer brand environment.
Why Apply?
This is an outstanding opportunity for a commercially minded Senior CRM Executive to join one of the UK's fastest-growing D2C brands. You'll play a key role in shaping customer engagement, driving retention and influencing the continued growth of an ambitious international business, with genuine ownership and progression opportunities within a collaborative, high-performing team.
Senior CRM Executive in Eastleigh employer: Zachary Daniels
Join a leading FMCG company in North Lanarkshire, where you will not only manage engineering activities but also play a pivotal role in driving safety and efficiency in a dynamic production environment. With a strong emphasis on career progression and a supportive work culture, this employer is dedicated to fostering employee growth and development, making it an excellent choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in Eastleigh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior CRM Executive in Eastleigh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
