At a Glance
- Tasks: Support and enhance customer engagement strategies through Email, SMS, and Loyalty programs.
- Company: Join a forward-thinking team dedicated to building strong customer relationships.
- Benefits: Opportunity for career growth and innovation in a dynamic marketing environment.
- Why this job: Make an impact in CRM while collaborating with creative minds and driving brand loyalty.
- Qualifications: Experience in CRM or email marketing, strong analytical skills, and a proactive mindset required.
- Other info: Bonus skills include knowledge of SMS marketing and a background in fashion or e-commerce.
The predicted salary is between 28800 - 43200 £ per year.
CRM Executive | Premium Ladieswear Brand | London | £40k – £45k
Are you a dynamic, data-driven marketer with a passion for fashion? Do you excel at building customer relationships and driving brand loyalty? If so, we want YOU to help shape the future of a premium ladieswear brand based in the heart of London!
With backing and investment, our client is scaling fast, and we need a talented and creative CRM Executive to join this vibrant team. This is your opportunity to play a pivotal role in taking the brand to the next level.
The Role of CRM Executive:
In this exciting, multifaceted position, you'll lead the development and execution of customer retention strategies that will enhance engagement and drive long-term value. From CRM and email marketing to SMS campaigns and loyalty programmes, you'll be the driving force behind all retention efforts.
Key Responsibilities in The Position of CRM Executive:
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Retention Strategy Development: Design and implement an integrated retention strategy across CRM, loyalty, email marketing, SMS, and other channels. Your goal is to boost customer engagement and lifetime value.
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Customer Lifecycle Management: Map out and optimise the entire customer journey, identifying key touchpoints and strategies that encourage repeat purchases and increase brand loyalty.
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Data and Analytics: Build and manage a comprehensive analytics framework to measure the success of retention activities, uncover key insights, and drive data-informed strategic decisions.
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Cross-Functional Collaboration: Work closely with digital marketing, creative, product, and e-commerce teams to ensure a seamless customer experience across all touchpoints.
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Loyalty Programs: Design, launch, and optimise loyalty programmes that encourage repeat purchases and enhance the overall customer experience.
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Personalisation and Segmentation: Develop advanced segmentation strategies and personalise communications based on customer behaviour, preferences, and purchase patterns to maximise engagement.
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Campaign Execution: Lead the end-to-end execution of retention campaigns, ensuring that email and SMS communications are timely, relevant, and compelling.
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A/B Testing & Optimisation: Implement testing methodologies to optimise retention tactics and improve key metrics such as repeat purchase rates and average order value.
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Trend Spotting: Keep up with industry trends and competitor strategies in CRM and retention marketing to identify new opportunities and maintain a competitive edge.
About You;
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Knowledge: At least 2+ years in retention marketing, CRM, or lifecycle marketing-preferably within fashion or e-commerce. You've got the experience to hit the ground running!
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Analytical Skills: Advanced proficiency in analytics tools (Google Analytics, CRM platforms) and experience working with customer data to drive decisions and improve performance.
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CRM Expertise: A deep understanding of CRM systems and tools, with proven experience managing successful email, SMS, and loyalty programmes.
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Customer-Centric Mindset: A strategic thinker with a strong understanding of the customer journey and how to engage, retain, and drive loyalty through every stage.
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Tech-Savvy & Creative: You bring both analytical thinking and creativity to the table, with the ability to turn ideas into impactful, data-driven strategies.
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Collaborative: You thrive in a fast-paced, team-oriented environment, working closely with others to achieve shared goals.
Whats In It For You?
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Growth Potential: With investment and a clear growth strategy, this is a fantastic opportunity to make a meaningful impact and grow within the company.
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Exciting Culture: A dynamic and supportive work environment, where creativity and collaboration are encouraged.
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London-Based: Join a fast-growing London-based brand with the opportunity to work in one of the most vibrant cities in the world.
If you're ready to bring your retention marketing expertise to a premium fashion brand and help us grow, we'd love to hear from you!
BBBH32378
CRM Executive employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and customer engagement. Follow industry leaders on social media and read relevant blogs to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the CRM field, especially those who have experience in D2C fashion or e-commerce. Attend industry events or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Gain hands-on experience with CRM platforms like Klaviyo. If you don’t have access to these tools at your current job, consider taking online courses or tutorials to build your skills and demonstrate your commitment to learning.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data-driven insights to improve customer engagement in past roles. Highlight your analytical skills and any successful campaigns you've contributed to, as this will resonate well with the hiring team.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM or email marketing. Emphasize any work you've done with customer engagement strategies, data analysis, and CRM platforms like Klaviyo.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer relationships and your analytical skills. Mention specific examples of how you've successfully driven customer engagement in previous roles.
Highlight Your Analytical Skills: In your application, make sure to emphasize your strong analytical skills. Provide examples of how you've used data-driven insights to improve campaign performance or customer retention.
How to prepare for a job interview at Zachary Daniels
✨Show Your Passion for Customer Engagement
Make sure to express your enthusiasm for building strong customer relationships. Share examples from your past experiences where you successfully engaged customers and drove brand loyalty.
✨Demonstrate Your Analytical Skills
Prepare to discuss how you've used data-driven insights in previous roles. Be ready to explain how you interpreted data to improve campaign performance and customer retention.
✨Familiarize Yourself with CRM Tools
If you have experience with CRM platforms like Klaviyo, be sure to mention it. If not, do some research on these tools and be prepared to discuss how you would leverage them in the role.
✨Stay Updated on Industry Trends
Show that you are proactive by discussing recent trends in CRM and customer engagement strategies. This will demonstrate your commitment to innovation and staying ahead in the field.