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- Tasks: Plan and optimise CRM campaigns across email, SMS, and direct mail.
- Company: Join a leading UK luxury retail brand with a people-first culture.
- Benefits: Up to £35k salary, 25 days holiday, bonus, and paid birthday off.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape customer experiences and drive engagement through creative data-led marketing.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 30000 - 35000 £ per year.
A leading UK luxury retail brand is looking for a CRM Executive to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.
As a CRM Executive, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.
Key Responsibilities- Plan, deliver and optimise CRM campaigns across email, SMS and direct mail
- Manage lifecycle and automated customer journeys end-to-end
- Coordinate campaign timelines, creative briefs, approvals and deployment schedules
- Use customer segmentation to improve engagement and targeting
- Monitor campaign performance and turn data into clear insights and recommendations
- Support database growth strategies across online and offline channels
- Reduce churn and improve customer retention through targeted activity
- Ensure compliance with CRM regulations and best practices across all channels
- Collaborate closely with marketing, digital and wider business teams
- Manage budgets, track spend and identify opportunities to improve ROI
This CRM Executive position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis.
What We're Looking For:- Experience in CRM marketing within a fast-paced environment
- Hands-on delivery of email, SMS and direct mail campaigns
- Strong analytical skills with confidence interpreting customer data
- Advanced Excel skills (reporting, data manipulation, insights)
- Experience with CRM platforms such as Bloomreach (or similar ESPs)
- Google Analytics (or equivalent web analytics tools)
- Strong organisation, prioritisation and time management skills
- Ability to work independently and make confident decisions
- Strong communication and collaboration skills
As a CRM Executive, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey.
CRM Executive employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the brand inside out! Research their CRM strategies and campaigns. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in conversations. You never know who might give you a heads-up about the role or even refer you!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can showcase your analytical skills and creativity in past projects. We want to see how you can bring value to the team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our awesome team!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Executive role. Highlight your experience in CRM marketing and any hands-on campaign delivery you've done. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive decisions or improve campaign performance. We love numbers!
Be Creative in Your Cover Letter: Your cover letter is your chance to show off your personality! Share your passion for customer engagement and how you can bring creativity to our CRM campaigns. We’re all about meaningful connections, so let that shine through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered promptly. Don’t wait too long – we’re excited to hear from you!
How to prepare for a job interview at Zachary Daniels
✨Know Your CRM Stuff
Make sure you brush up on your CRM marketing knowledge. Familiarise yourself with the latest trends in customer engagement and data-led marketing. Be ready to discuss how you've used CRM platforms like Bloomreach or similar tools in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've interpreted customer data to drive campaign success. If you can, have some insights ready that show how you’ve improved engagement or reduced churn in past campaigns.
✨Be Ready to Talk Campaigns
Think about specific campaigns you've managed from start to finish. Be prepared to discuss your role in planning, delivering, and optimising these campaigns across email, SMS, and direct mail. Highlight any creative strategies you employed to enhance customer journeys.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to share examples of how you've collaborated effectively in the past. Discuss how you’ve coordinated with marketing and digital teams to achieve common goals and improve ROI.