Retail Media Manager in City of Westminster

Retail Media Manager | Online Retail | Competitive Salary | Hybrid/London 2 Days a Week

We are partnering with a major multi-brand online retailer to recruit a Retail Media Manager to build and grow its retail media proposition across a number of established consumer brands.

This is a commercially focused role with responsibility for retail media strategy, product development and revenue growth, turning first-party customer insight, digital traffic and supplier relationships into a scalable advertising proposition.

The Retail Media Manager will work across onsite, offsite and in-store opportunities, building relationships with brands, suppliers and marketplace sellers while ensuring advertising remains relevant and adds value to the customer experience.

Key Responsibilities

• Own the retail media strategy, roadmap and revenue targets across onsite, offsite and in-store channels.
• Develop the retail media proposition, including sponsored products, onsite display, search, CRM/email and audience extension.
• Build and grow relationships with brands, suppliers and marketplace sellers.
• Identify new commercial opportunities and develop repeatable revenue streams.
• Manage pricing, packages, rate cards and commercial propositions.
• Use first-party customer data to develop audience and targeting opportunities, working within relevant privacy and consent requirements.
• Lead campaign delivery, optimisation and performance reporting across key advertising channels.
• Demonstrate campaign effectiveness through ROAS, sales uplift and incrementality.
• Manage relationships with retail media and adtech partners, ensuring the technology proposition continues to develop.
• Work closely with Commercial, Buying, Digital Trading, CRM, Data, UX and Marketing teams to integrate retail media into wider business activity.
• Help establish appropriate governance around advertising standards, customer experience and compliance.
• Report performance, opportunities and recommendations to senior leadership.

Key Requirements

• Proven experience in retail media, marketplace advertising, ecommerce media or digital advertising.
• Strong commercial and sales capability, with experience building propositions and growing advertising revenue.
• Good understanding of sponsored products, display, audience targeting, attribution and campaign measurement.
• Comfortable working with first-party data and understanding the principles of privacy, consent and responsible targeting.
• Strong analytical skills, with the ability to turn performance data into clear commercial recommendations.
• Experience managing advertiser, supplier or technology relationships.
• Strong understanding of ecommerce and the digital customer journey.
• Commercially minded, entrepreneurial and comfortable building something rather than simply managing an established proposition.
• Strong stakeholder management and presentation skills.
• Customer-focused, with good judgement around relevance, ad quality and the overall shopping experience.

The Opportunity

This is a chance for an experienced Retail Media Manager to build a new commercial revenue stream within an established online retail environment, with genuine scope to shape the proposition, develop advertiser relationships and influence how retail media evolves across the group.

BBBH37442