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- Tasks: Lead the marketing strategy for an award-winning online gaming operator.
- Company: Join a fast-paced, innovative team in the online casino and i-gaming industry.
- Benefits: Enjoy fully remote work and the chance to shape marketing strategies.
- Why this job: Be part of a dynamic culture focused on user growth and creative campaigns.
- Qualifications: 7+ years in performance marketing, especially in crypto and gambling sectors.
- Other info: Opportunity to influence marketing technology and explore new channels.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Chief Marketing Officer | On-line Casino and I-Gaming | Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award-winning online gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO, you will be responsible for planning and implementing the marketing strategy for our client and increasing user growth.
You will be joining an ever-growing marketing team, working on promoting our client’s Sports and Casino products, helping enhance the product offering with innovative thinking, promotions, and campaigns.
With high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day-to-day work is interesting, challenging, and fast-paced amidst a hardworking and delivery-focused company ethos.
Responsibilities
- Responsible for the full marketing strategy of our client’s online presence.
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organization-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Drive user growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Manage P&L and marketing budget.
Requirements:
- Expert in Performance Marketing.
- Experience working in non-regulated markets.
- Passionate about crypto and knowledgeable of crypto trends.
- 7+ years of experience managing a team of highly skilled individuals.
- Expert in driving user acquisition within the crypto and/or gambling industry.
- Able to input on marketing technology and product requirements.
- Analytical minded.
- Out-of-the-box thinker. Able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Chief Marketing Officer - Fully Remote employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in crypto and online gambling. Understanding the nuances of these industries will not only help you in interviews but also demonstrate your passion and expertise.
✨Tip Number 2
Network with professionals in the i-gaming and crypto sectors. Attend relevant webinars, conferences, or online meetups to connect with industry leaders and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles, especially those that drove user acquisition. Be ready to share data-backed results to showcase your analytical mindset.
✨Tip Number 4
Research the company’s current marketing efforts and think critically about how you would enhance their strategy. Presenting innovative ideas during your discussions can highlight your out-of-the-box thinking.
We think you need these skills to ace Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly understand the responsibilities and requirements of the Chief Marketing Officer position. Tailor your application to highlight your experience in performance marketing, user acquisition, and leadership within the crypto and gambling industries.
Showcase Relevant Experience: In your CV and cover letter, emphasize your 7+ years of experience managing marketing teams and driving user growth. Provide specific examples of successful marketing strategies you've implemented, particularly in non-regulated markets.
Highlight Analytical Skills: Demonstrate your analytical mindset by including metrics and KPIs from previous roles that showcase your ability to measure marketing effectiveness and drive continuous improvement. Use data-backed evidence to support your claims.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for crypto and your innovative thinking. Discuss how you can contribute to enhancing the product offering and driving user growth for the online casino and i-gaming sector.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, you'll need to demonstrate your ability to develop and implement effective marketing strategies. Prepare to discuss specific examples of past strategies you've executed, particularly in the online gaming or crypto sectors, and how they led to measurable growth.
✨Highlight Your Leadership Skills
You'll be managing a team of skilled individuals, so it's crucial to convey your leadership style. Share experiences where you successfully led a team, overcame challenges, and drove results. Be ready to discuss how you foster collaboration and innovation within your team.
✨Demonstrate Analytical Thinking
The role requires an analytical mindset, so come prepared with data-driven insights from your previous roles. Discuss how you've used KPIs to measure marketing effectiveness and how those insights informed your strategic decisions.
✨Stay Updated on Crypto Trends
Given the focus on the crypto gambling niche, show your passion and knowledge about current trends in the industry. Be prepared to discuss how these trends can influence marketing strategies and user acquisition efforts.
