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- Tasks: Lead the marketing strategy for an award-winning online gaming operator.
- Company: Join a fast-paced, innovative team in the online casino and i-gaming industry.
- Benefits: Enjoy fully remote work and the chance to shape marketing strategies.
- Why this job: Be part of a dynamic culture focused on growth and creativity in crypto gambling.
- Qualifications: 7+ years in performance marketing with a passion for crypto and team leadership.
- Other info: Opportunity to influence marketing in a non-regulated market.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
Chief Marketing Officer | On-line Casino and I-Gaming | Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award-winning online gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO, you will be responsible for planning and implementing the marketing strategy for our client and increasing user growth.
You will be joining an ever-growing marketing team, working on promoting our client’s sports and casino products, helping enhance the product offering with innovative thinking, promotions, and campaigns.
With high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day-to-day work is interesting, challenging, and fast-paced amidst a hardworking and delivery-focused company ethos.
Responsibilities
- Responsible for the full marketing strategy of our client’s online presence.
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organization-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Drive user growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Manage P&L and marketing budget.
Requirements:
- Expert in performance marketing.
- Experience working in non-regulated markets.
- Passionate about crypto and knowledgeable of crypto trends.
- 7+ years of experience managing a team of highly skilled individuals.
- Expert in driving user acquisition within the crypto and/or gambling industry.
- Able to input on marketing technology and product requirements.
- Analytical mindset.
- Out-of-the-box thinker, able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Chief Marketing Officer - Fully Remote employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in crypto and online gambling. Understanding the nuances of this niche will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the i-gaming and crypto sectors. Attend relevant webinars, conferences, or online meetups to connect with potential colleagues and learn about the latest marketing strategies.
✨Tip Number 3
Prepare to discuss specific performance marketing campaigns you've led in the past. Be ready to share metrics and outcomes that showcase your ability to drive user acquisition and retention.
✨Tip Number 4
Research the company’s current marketing strategies and be prepared to suggest innovative ideas during your discussions. Showing that you can think outside the box will set you apart from other candidates.
We think you need these skills to ace Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Chief Marketing Officer position. Understand the key responsibilities and requirements, especially focusing on performance marketing and user acquisition in the crypto gambling niche.
Tailor Your CV: Customize your CV to highlight relevant experience in performance marketing, team management, and the online gaming industry. Use specific metrics and achievements to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the crypto market and your innovative marketing strategies. Mention how your leadership skills can contribute to the growth of the company and align with their goals.
Highlight Analytical Skills: Emphasize your analytical mindset in both your CV and cover letter. Provide examples of how you've used data to drive marketing decisions and improve KPIs in past positions.
How to prepare for a job interview at Zachary Daniels
✨Show Your Strategic Thinking
As a Chief Marketing Officer, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed and implemented marketing strategies in the past, especially in fast-paced environments like online gaming.
✨Highlight Your Performance Marketing Expertise
Make sure to discuss your experience with performance marketing. Be ready to share specific metrics or KPIs you've improved in previous roles, particularly in user acquisition and retention within the crypto or gambling sectors.
✨Demonstrate Leadership Skills
Since you'll be managing a team, it's crucial to showcase your leadership abilities. Share stories that illustrate how you've motivated and guided teams to achieve their goals, especially in challenging situations.
✨Be Prepared for Data-Driven Discussions
Expect to engage in conversations about data and analytics. Prepare to discuss how you've used data to influence marketing decisions and stakeholder buy-in, as well as any innovative marketing channels you've explored.
