At a Glance
- Tasks: Lead the online loyalty strategy and drive customer engagement for a major retail brand.
- Company: Join a leading retail brand with millions of customers across the UK.
- Benefits: Competitive salary, bonus, benefits, and genuine career progression.
- Other info: Collaborate with diverse teams and influence strategic business decisions.
- Why this job: Shape the future of customer loyalty and make a real impact in a high-profile role.
- Qualifications: Proven experience in loyalty strategies and strong commercial mindset required.
The predicted salary is between 55000 - 70000 £ per year.
Zachary Daniels Recruitment is delighted to be partnering with a retail brand based in the Northwest looking to recruit an exceptional Senior Loyalty Manager. This is a rare opportunity to shape the future of customer loyalty for a household name with millions of customers across the UK. As the business continues to invest in digital transformation and ecommerce growth, loyalty has become a key strategic priority, making this one of the most influential customer marketing roles within the organisation.
You'll take ownership of the online loyalty strategy, developing and evolving a proposition that drives customer retention, frequency and lifetime value. Working across ecommerce, CRM, digital, product and commercial teams, you'll ensure loyalty is embedded throughout the customer journey while delivering measurable commercial results. This is a highly visible role where you'll influence senior stakeholders, shape future investment and use customer insight to deliver a best-in-class loyalty programme that creates genuine value for both customers and the business.
Key Responsibilities- Own and develop the online loyalty strategy, creating a market-leading proposition that drives customer engagement, retention and long-term value.
- Deliver commercial growth by analysing programme performance, identifying new opportunities and optimising loyalty initiatives through continuous testing and innovation.
- Partner with ecommerce, product, UX and CRO teams to embed loyalty throughout the digital customer journey and enhance the online experience.
- Use customer insight, segmentation and first-party data to deliver more personalised experiences and improve customer lifetime value.
- Build strong relationships with senior stakeholders across the business, influencing strategy and ensuring loyalty supports wider commercial objectives.
- Lead relationships with external technology partners and suppliers, ensuring platforms and capabilities continue to evolve with customer needs.
- Monitor market trends and competitor activity, identifying opportunities to strengthen the loyalty proposition and maintain a competitive advantage.
We're looking for an experienced loyalty professional with a strong commercial mindset and a proven track record of developing successful customer loyalty strategies. You'll be confident using customer insight and data to inform decision-making, influencing senior stakeholders and delivering measurable business results. Experience within ecommerce, retail, FMCG or customer-led businesses would be highly advantageous.
In return, you'll join a top leading brand offering genuine career progression, the opportunity to influence strategic business decisions and the chance to shape the future of customer loyalty at scale. If you're ready to take ownership of a high-profile loyalty programme and make a real commercial impact within a market-leading business, we'd love to hear from you.
Zachary Daniels Recruitment is proud to be partnering with our client on this exciting appointment.
Locations
Senior Loyalty Manager in Cheshire, Warrington employer: Zachary Daniels
Join a leading retail brand in the Northwest as a Senior Loyalty Manager, where you'll have the unique opportunity to shape customer loyalty strategies for a household name. With a strong focus on digital transformation and ecommerce growth, the company fosters a collaborative work culture that encourages innovation and personal development, offering competitive salaries, bonuses, and benefits. This role not only allows you to influence key business decisions but also provides genuine career progression within a dynamic environment dedicated to creating value for both customers and the business.
