At a Glance
- Tasks: Lead the paid acquisition strategy and optimise campaigns for a trendy fashion brand.
- Company: Fast-growing contemporary fashion brand with a focus on quality and accessible luxury.
- Benefits: Hybrid work model, creative environment, and autonomy in shaping strategies.
- Other info: Join a collaborative team with ambitious ecommerce growth plans.
- Why this job: Make a direct impact on commercial performance in a dynamic fashion industry.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.
As Paid Performance Manager, you'll lead the brand's paid acquisition strategy, taking ownership of performance across paid social, paid search and affiliate channels. This role is ideal for someone who combines commercial thinking with strong analytical skills and enjoys using data to optimise campaigns, maximise return on investment and support ambitious ecommerce growth.
- Develop and execute the overall paid media strategy across key acquisition channels.
- Continuously review campaign performance, making data-led adjustments to improve efficiency and profitability.
- Test audiences, creatives, messaging and bidding strategies to maximise campaign performance.
- Ensure paid activity supports wider commercial objectives and seasonal trading plans.
- Take ownership of key paid marketing KPIs including ROAS, CPA, customer acquisition, revenue and conversion.
- Oversee affiliate marketing activity, monitoring partner performance and identifying opportunities to increase sales.
- Analyse campaign performance using Google Analytics 4, Shopify Analytics and platform reporting tools.
Previous experience as a Paid Performance Manager, Performance Marketing Manager or Paid Social Specialist within ecommerce, fashion, retail or consumer brands is required. A strong understanding of paid acquisition, attribution models and digital marketing performance is essential.
Join a fast-growing fashion business with ambitious plans for continued ecommerce expansion. Take ownership of paid media strategy and make a direct impact on commercial performance. Work in a collaborative, creative environment where your ideas and expertise are valued. Enjoy genuine autonomy with the opportunity to shape digital acquisition strategies.
Locations
Performance Manager - Maternity Cover in Cheshire, Warrington employer: Zachary Daniels
Join a dynamic and fast-growing fashion brand in Manchester, where your expertise as a Paid Performance Manager will directly influence our ambitious ecommerce growth. We foster a collaborative and creative work culture that values your ideas, offering genuine autonomy to shape our digital acquisition strategies. With a focus on employee development and a commitment to quality and versatility, we provide an exciting environment for those looking to make a meaningful impact in the fashion industry.
