At a Glance
- Tasks: Own and optimise paid media campaigns across 40+ venues and seasonal launches.
- Company: Join a leading entertainment and hospitality group making waves in the UK and beyond.
- Benefits: Enjoy a four-day work week, hybrid working, competitive salary, and bonus opportunities.
- Other info: Regular team socials and a fun, innovative culture await you!
- Why this job: Make a real impact in a fast-paced, creative environment with ownership of your work.
- Qualifications: 4+ years of paid media experience, especially with Meta and TikTok.
The predicted salary is between 32000 - 40000 £ per year.
Join the Party - We're Looking for a Paid Media Specialist!
Location: Liverpool City Centre (Hybrid)
Salary: £32,000 - £40,000, dependent on experience + bonus opportunities
Zachary Daniels Recruitment is delighted to be partnering with a leading entertainment and hospitality group that has taken the UK and international event scene by storm. We're looking for an experienced Paid Media Specialist to take ownership of paid media activity across a fast-moving, high-energy brand. With an always-on calendar spanning 40+ venues, seasonal campaigns, new launches and brand collaborations, this is a fantastic opportunity for someone who enjoys being hands-on and seeing the direct impact of their work.
You'll own paid media end-to-end - from strategy and budget allocation through to campaign execution, optimisation and reporting.
Key Responsibilities:
- Own paid media strategy across 40+ venues, seasonal campaigns and key launches.
- Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest, Google Ads and Performance Max.
- Manage budgets across venues and campaigns to maximise performance.
- React quickly to sold-out events, new on-sales and schedule or venue changes.
- Run structured test-and-learn programmes across creative, audiences and bidding.
- Optimise campaigns against agreed KPIs including CPA and ROAS.
- Deliver weekly and monthly reporting using GA4 and attribution data.
- Work closely with Design, Video, Organic Social and CRM teams on campaign delivery.
- Support the expansion into YouTube and explore emerging channels and formats.
- Manage relationships with key platform partners including Meta, TikTok and Google.
What We're Looking For:
- 4+ years' paid media experience, agency side or in-house.
- Strong hands-on experience across Meta and TikTok, with Snapchat, Pinterest and/or Google experience desirable.
- Confidence owning paid media from strategy through to execution and reporting.
- Strong working knowledge of Ads Manager platforms.
- A data-led mindset with experience using GA4 and reporting tools such as Looker Studio.
- Experience in a fast-paced, high-volume campaign environment.
- Strong understanding of ROAS, CPA, LTV and Share of Voice.
- Comfortable using AI tools such as ChatGPT, Codex or Claude to improve productivity and campaign performance.
Nice to Have:
- Google Ads / Performance Max experience.
- Experience in events, hospitality, entertainment or nightlife.
- Experience managing monthly paid media budgets of £30,000+.
What's in it for You?
- A four-day work week.
- Hybrid working from Liverpool city centre.
- £32,000 - £40,000 salary, dependent on experience.
- Bonus opportunities.
- Complimentary event tickets.
- A fast-paced, creative environment with real ownership and impact.
- Regular team socials and a fun, innovative culture.
If you're an experienced Paid Media Specialist who loves being hands-on, thrives in a fast-moving environment and wants to take real ownership of paid media, we'd love to hear from you. Apply now and let's talk!
Locations
Paid Media Specialist in Cheshire, Warrington employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in Cheshire, Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist in Cheshire, Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
