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- Tasks: Lead brand and marketing strategy during a transformative period for a retail business.
- Company: Established multi-channel retail business with a focus on growth and innovation.
- Benefits: Competitive salary over £100k, immediate start, and opportunity to shape brand direction.
- Other info: Fast-paced environment with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact by modernising the brand and driving customer loyalty.
- Qualifications: Proven experience in senior marketing roles, especially within retail or consumer sectors.
The predicted salary is between 100000 - 125000 £ per year.
We are partnering with a well-established, multi-channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands-on delivery.
You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels. The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Role:
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement. Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer-first mindset across all marketing activity. This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational levels.
Key Responsibilities
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
- Develop and deliver forward-thinking marketing plans aligned to commercial objectives
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
- Use data and analytics to inform decision making and optimise marketing performance
- Develop customer propositions for key audiences, improving relevance and effectiveness across channels
- Lead all creative output including campaigns, in-store materials, print, packaging and digital content
- Work closely with product and buying teams to shape product storytelling and own label positioning
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
- Work cross-functionally with senior stakeholders to ensure alignment between marketing and wider business goals
What We’re Looking For
- Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business
- Strong commercial mindset with a track record of driving growth through brand and marketing strategy
- Ability to operate both strategically and hands-on, comfortable getting into the detail when required
- Strong experience across brand, CRM, customer engagement and multi-channel campaign delivery
- Data-driven with the ability to translate insight into actionable marketing plans
- Confident stakeholder manager, able to influence at board level and across multiple teams
- Creative thinker with the ability to modernise and evolve brand positioning
- Experienced people leader with a focus on team development and performance
- Comfortable working in a fast-paced environment with multiple priorities
Apply today to find out more!
Locations
Marketing Director in Cheshire, Warrington employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on that perfect Interim Marketing Director role!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is your chance to demonstrate how you can drive brand strategy and customer engagement, just like the role requires.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Be ready to discuss how you can modernise their brand and improve customer loyalty. Tailor your answers to show you’re the hands-on leader they need!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly shows your enthusiasm and commitment to the role. Let’s get you started on this exciting journey!
We think you need these skills to ace Marketing Director in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in brand strategy and customer engagement, and don’t forget to sprinkle in some metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this interim role. Share specific examples of how you've driven growth and modernised brands in the past.
Showcase Your Leadership Skills: We want to see how you’ve led teams and projects before. Mention any successful campaigns or transformations you’ve overseen, and how you fostered a collaborative culture within your team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Zachary Daniels
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their current marketing strategies, customer engagement tactics, and how they position themselves in the retail market. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've successfully developed and executed marketing strategies in previous roles. Highlight your ability to balance strategic thinking with hands-on delivery, as this is crucial for the Interim Marketing Director role.
✨Data-Driven Decision Making
Be ready to talk about how you've used data and analytics to inform your marketing decisions. Bring examples of how you've improved marketing performance through insights, as this will demonstrate your capability to drive growth effectively.
✨Engage with Stakeholders
Think about how you've managed relationships with senior stakeholders in the past. Prepare to share your approach to influencing at board level and ensuring alignment between marketing and broader business goals, as this will be key in your new role.