Senior CRM Manager in Cheshire, Chester

Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract. Our client is a well-established retailer with a significant customer base and an ambitious customer engagement strategy. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention and customer lifetime value.

This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.

As Senior CRM Manager, you'll own the planning, delivery and optimisation of CRM campaigns across email, SMS and lifecycle communications, ensuring every customer interaction is relevant, engaging and commercially effective. Working closely with Ecommerce, Loyalty, Data and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention and campaign performance.

Key responsibilities include:

• Lead the day-to-day CRM strategy across acquisition, engagement, retention and reactivation.
• Plan, execute and optimise multi-channel CRM campaigns across email, SMS and automated customer journeys.
• Develop customer segmentation and personalisation strategies to improve campaign performance.
• Analyse customer behaviour and campaign results, turning insight into actionable recommendations.
• Identify opportunities to enhance the customer journey and increase customer lifetime value.
• Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.
• Monitor CRM performance, reporting against key KPIs and driving continuous improvement.
• Collaborate with Marketing, Ecommerce, Loyalty, Data and Technology teams to deliver best-in-class customer experiences.

What We're Looking For

The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce or consumer-facing business. You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.

You’ll ideally have:

• Previous experience as a CRM Manager or Senior CRM Manager.
• Strong knowledge of customer lifecycle marketing, segmentation and personalisation.
• Experience delivering CRM campaigns across email, SMS and automated customer journeys.
• Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable or similar.
• Excellent analytical skills with the ability to translate customer insight into commercial action.
• Strong stakeholder management and communication skills.
• A collaborative approach and passion for delivering exceptional customer experiences.

Why Apply?

This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change. You'll have the chance to make a genuine impact, work alongside an experienced leadership team and play a key role in shaping the future of customer engagement across a large, multi-channel business.