Senior CRM Executive - homeworking/hybrid in Cheshire, Chester

Job Description CRM Executive - Fast-growing fashion brand \n \nSalary - Upto £35k\n \nLocation - Manchester\n \nStaff discount\n \nPrivate Healthcare\n \nOnsite Gym\n \nZachary Daniels are partnered with a fast-growing online fashion retailer specialising in trend-led clothing, offering a wide range of styles at accessible prices.\n \nThe Role:\n \nWe're looking for a commercially minded CRM Executive to join their growing e-commerce fashion team and take ownership of the day-to-day customer communications. This is an exciting opportunity for someone with hands-on CRM experience who is passionate about customer engagement, email marketing and using data to drive repeat purchases and revenue.\n \n \n Own the day-to-day management of CRM and email marketing activity through Klaviyo . \n Manage communications around new collection launches, product drops, promotions, sales, events and key trading moments. \n Write engaging, commercially focused email copy that reflects the brand tone of voice. \n Create and build email campaigns, working with the organic and creative teams where additional design or content support is required. \n Monitor campaign performance and use insights to improve engagement, conversion and revenue. \n Analyse key CRM metrics including open rates, click-through rates, conversion, revenue and customer engagement. \n Support the development of the wider CRM strategy as the business scales. \n Test different messaging, creative, audiences and campaign approaches to continually improve performance. \n Maintain high standards across campaign planning, scheduling, segmentation and database management. \n Collaborate closely with e-commerce, marketing and organic teams to ensure CRM activity supports wider commercial priorities. \n \n \nAbout You:\n \n \n Previous experience in a CRM, email marketing or e-commerce marketing role . \n Experience planning, building and sending email campaigns. \n Strong copywriting skills with the ability to create engaging, commercially focused email content. \n A good understanding of the e-commerce customer journey and how CRM can support acquisition, conversion and retention. \n \n \nWhy Apply:\n \n \n Join a fast-growing, ambitious fashion e-commerce brand. \n Take ownership of CRM and help bring the function further in-house. \n Get involved in exciting activity including collection drops, launches, sales and events. \