At a Glance
- Tasks: Lead CRM programmes and deliver personalised, data-driven customer communications.
- Company: Join a leading multi-channel retailer with a dynamic marketing team.
- Benefits: Competitive salary, benefits, and the chance to make an immediate impact.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Shape CRM performance and enhance customer experiences in a fast-paced environment.
- Qualifications: Strong CRM experience and knowledge of customer lifecycle marketing required.
The predicted salary is between 45000 - 55000 £ per year.
Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention and customer lifetime value.
This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.
As Senior CRM Manager, you'll own the planning, delivery and optimisation of CRM campaigns across email, SMS and lifecycle communications, ensuring every customer interaction is relevant, engaging and commercially effective. Working closely with Ecommerce, Loyalty, Data and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention and campaign performance.
- Lead the day-to-day CRM strategy across acquisition, engagement, retention and reactivation.
- Plan, execute and optimise multi-channel CRM campaigns across email, SMS and automated customer journeys.
- Develop customer segmentation and personalisation strategies to improve campaign performance.
- Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.
- Monitor CRM performance, reporting against key KPIs and driving continuous improvement.
- Collaborate with Marketing, Ecommerce, Loyalty, Data and Technology teams to deliver best-in-class customer experiences.
The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce or consumer-facing business. You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.
- Previous experience as a CRM Manager or Senior CRM Manager.
- Strong knowledge of customer lifecycle marketing, segmentation and personalisation.
- Experience delivering CRM campaigns across email, SMS and automated customer journeys.
- Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable or similar.
- Excellent analytical skills with the ability to translate customer insight into commercial action.
- Strong stakeholder management and communication skills.
- A collaborative approach and passion for delivering exceptional customer experiences.
This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change.
Locations
Senior CRM and Loyalty Manager in Cheshire, Chester employer: Zachary Daniels
Join a leading FMCG company in North Lanarkshire, where you will not only manage engineering activities but also play a pivotal role in driving safety and efficiency in a dynamic production environment. With a strong emphasis on career progression and a supportive work culture, this employer is dedicated to fostering employee growth and development, making it an excellent choice for those seeking meaningful and rewarding employment.
