At a Glance
- Tasks: Drive organic traffic growth and shape SEO strategies for a fast-growing fashion retailer.
- Company: Join a dynamic UK-based fashion retailer with a strong digital presence.
- Benefits: Competitive salary up to £45k, plus benefits and career development opportunities.
- Other info: Collaborate with talented teams and work across multiple well-known fashion brands.
- Why this job: Be at the forefront of AI-powered discovery and make a real impact on brand visibility.
- Qualifications: Experience in SEO, technical skills, and a passion for emerging search behaviours.
The predicted salary is between 45000 - 45000 € per year.
A fast-growing UK-based fashion retailer operating across both ecommerce and physical retail, with a strong multi-brand portfolio and an expanding international presence. The business has built a reputation for serving an underserved fashion audience with trend-led, accessible collections and a highly engaged customer base.
Over the past few years, the company has experienced significant growth across revenue, ecommerce and market share, consistently outperforming wider retail trends. Recent industry reports have highlighted the brand as one of the fastest-growing fashion retailers in the UK, driven by strong digital performance, customer loyalty and continued expansion into new categories and acquisitions.
The Role: This is an opportunity to shape the future of SEO, combining technical expertise, content strategy, digital PR and AI innovation to increase organic traffic, revenue and brand visibility at scale. The SEO & Generative Discovery Manager will play a critical role in ensuring the brand remains visible wherever customers search, browse, ask and discover.
Key Responsibilities:
- Drive organic traffic growth, revenue performance and share of search in line with business forecasts and commercial objectives.
- Lead the SEO and organic discovery strategy across traditional search engines, AI-powered search experiences and emerging LLM ecosystems.
- Develop and implement on-site SEO, off-site SEO and Generative Engine Optimisation (GEO) strategies to maximise visibility across AI overviews, conversational search and generative discovery platforms.
- Identify opportunities to improve brand and product visibility across search engines, AI assistants, shopping ecosystems and evolving discovery surfaces.
- Own optimisation strategies across categories, sub-categories and seasonal campaigns aligned to trading priorities and customer demand trends.
- Conduct keyword research, competitor analysis, search intent mapping and opportunity gap analysis to support organic growth strategy.
- Create scalable content strategies including evergreen content, editorial features, FAQs, expert-led articles and AI-friendly content formats designed for search rankings and AI citation.
- Partner with PR and content teams to deliver authority-building campaigns, digital PR activity, backlink acquisition and brand mention growth.
- Drive experimentation across AI tools, automation and emerging technologies to improve efficiency, uncover insights and scale organic opportunities.
- Monitor and improve technical SEO performance through regular audits covering crawlability, indexing, structured data, Core Web Vitals, internal linking, XML sitemaps, robots directives and site architecture.
- Work closely with development and product teams to prioritise technical SEO improvements and resolve performance issues.
- Own reporting across SEO performance, AI visibility, experimentation outcomes and innovation roadmaps, providing actionable insight to stakeholders.
- Stay informed on industry developments across SEO, AI search, search engine algorithms and generative discovery trends.
About You:
- Proven experience within SEO, organic growth or search strategy roles, either in-house or business side.
- Strong knowledge of technical SEO, content optimisation and off-site SEO best practices.
- Experience building strategies that drive measurable traffic growth and commercial performance.
- Passion for emerging search behaviours, AI-powered discovery, LLM optimisation and Generative Engine Optimisation (GEO).
- Experience using AI and automation tools to improve workflows, content scaling and performance analysis.
- Strong analytical mindset with the ability to interpret data and turn insight into action.
- Confidence reporting on KPIs including rankings, traffic, revenue, share of search and visibility metrics.
- Advanced experience using tools including Google Search Console, GA4, Screaming Frog, SEMrush and similar SEO platforms.
- Understanding of HTML, CSS and JavaScript and their impact on search performance.
Why Apply:
- Join a high-growth fashion and ecommerce business that continues to outperform wider retail trends.
- Opportunity to shape the future of SEO, AI search visibility and Generative Engine Optimisation (GEO) within a digitally ambitious organisation.
- Work across multiple well-established fashion and lifestyle brands with large-scale ecommerce operations.
- Play a key role in driving organic revenue growth, brand visibility and innovation across emerging search platforms.
- Be at the forefront of AI-powered discovery, conversational search and LLM optimisation strategies.
- Collaborate with experienced teams across ecommerce, digital marketing, content, PR, development and trading.
SEO GEO Manager in Cambridge employer: Zachary Daniels
As a fast-growing UK-based fashion retailer, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. Located in Peterborough, we offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, allowing you to shape the future of SEO and AI-driven strategies within a supportive team environment. Join us to be part of a brand that is not only leading the market but also committed to your personal and career development.
StudySmarter Expert Advice🤫
We think this is how you could land SEO GEO Manager in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and SEO industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise, especially in AI and generative discovery. This can be a great conversation starter during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around organic traffic growth and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO GEO Manager in Cambridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your SEO expertise, especially in technical SEO and content strategy, to show us you're the perfect fit for the role.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about SEO and how your previous experiences align with our goals. Share specific examples of how you've driven organic traffic growth or improved search visibility in past roles.
Showcase Your Analytical Skills:Since data interpretation is key for this role, include examples of how you've used analytics tools like Google Search Console or SEMrush to drive results. We want to see your ability to turn insights into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Zachary Daniels
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge. Be ready to discuss strategies you've implemented in the past, especially around organic growth and AI-powered search. Familiarise yourself with the latest trends in generative discovery and how they can impact visibility.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've interpreted data to drive decisions in previous roles. Highlight your experience with tools like Google Search Console and SEMrush, and be ready to discuss specific KPIs you've tracked.
✨Be Ready to Talk Content Strategy
Since content is key for this role, think about scalable content strategies you've developed. Be prepared to discuss how you've created evergreen content or worked with PR teams to boost brand visibility through authority-building campaigns.
✨Stay Current with Industry Trends
Research the latest developments in SEO and AI search. Being knowledgeable about current trends will show your passion for the field. You might even want to bring up recent industry reports or case studies that highlight successful strategies in the fashion retail space.
