Buyer

Toy Buyer | Greater Manchester | Up to £65,000 | Retail Business | Scale Up

We\’re looking for a Toy Buyer to take the lead on developing and delivering exciting product ranges that inspire and engage customers. This role offers the chance to work across both own-brand development and licensed product; blending creativity with commercial strategy to build ranges that stand out in a competitive market.

The Toy Buyer will play a key role in shaping the category vision, identifying new opportunities, and collaborating closely with design, sourcing, and marketing teams to bring innovative ideas to life.

Key Accountabilities

• Lead the end-to-end buying process for toys, from product concept to launch, with a focus on driving growth and margin performance.

• Develop and execute a strategic plan for both own-brand and licensed ranges, ensuring balance across price points, play patterns, and customer appeal.

• Work closely with design and sourcing teams to develop exclusive products that align with brand positioning and customer insight.

• Manage relationships with key licensors, negotiating commercial terms and ensuring creative alignment with brand guidelines.

• Monitor sales performance and market trends, using data and insight to inform range decisions and maximise commercial potential.

• Collaborate with marketing and the wider business to deliver compelling go-to-market plans and storytelling opportunities.

• Maintain strong supplier relationships and identify new sources of innovation and differentiation.

• Ensure all products meet required quality, safety, and compliance standards.

What We\’re Looking For

• A proven Toy Buyer or Senior Buyer with experience in toys, gifts, or related product categories.

• A creative and trend-aware mindset; able to spot opportunities and turn ideas into bestsellers.

• Strong understanding of own-brand development and managing licensed products within retail.

• Commercially driven, with a track record of delivering sales and profit targets.

• Excellent negotiation skills and experience working with licensors and suppliers globally.

• Collaborative and communicative, with the ability to influence cross-functional teams.

• Passionate about product, brand, and delivering memorable customer experiences.

• A proactive Toy Buyer who enjoys a fast-paced environment and thrives on bringing ideas to life.

  Apply today to find out more

BBBH34622

JBRP1_UKTJ