At a Glance
- Tasks: Lead influencer and partnerships strategy for a fast-growing beauty brand.
- Company: Join a dynamic British cosmetics brand known for trend-led products.
- Benefits: Competitive salary up to £65k and the chance to shape your team.
- Other info: Opportunity to build and evolve the influencer function from the ground up.
- Why this job: Make a real impact in a social-first beauty environment with exciting channels.
- Qualifications: Senior-level experience in influencer programmes and a strong network of creators.
A fast-growing British beauty brand with a strong reputation for combining professional-quality products with accessible, trend-led beauty.
The Role: As Head of Influencer & Partnerships, you'll decide where the investment goes, what success looks like and how each part of the ecosystem works together. You'll have the autonomy to build the function, shape the team beneath you and establish the partnerships, processes and measurement needed to take it to the next level.
Key Responsibilities:
- Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.
- Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
- Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.
- Build the team, processes and external network required to scale the function.
- Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
- Build genuine, long-term relationships with creators, talent, agents and agencies.
- Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.
- Identify and develop commercially valuable brand-to-brand partnerships.
- Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.
About You:
- Significant senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
- Proven experience owning strategy and substantial budgets.
- A track record of developing and negotiating brand-to-brand commercial partnerships.
- An established network of creators, talent, agents and agencies that you have built yourself.
- Demonstrable experience with TikTok Shop and creator commerce, including the operational and commercial side.
- Strong knowledge of YouTube, podcast and long-form creator partnerships, including how they are bought, priced and measured.
- A strong creative instinct and the ability to turn strategy into clear, effective briefs.
Why Apply:
- Join a fast-growing British beauty brand with a strong reputation in lashes, brows and eye beauty.
- Work within a social-first beauty environment where influencer, creator and community marketing are central to growth.
- Opportunity to build and evolve the influencer and partnerships function, rather than simply managing an established programme.
- Work across exciting channels including TikTok Shop, Instagram, YouTube, podcasts and long-form creator content.
- Develop high-profile beauty, creator and brand-to-brand partnerships with significant creative and commercial impact.
Head Of Influencer in Burnley employer: Zachary Daniels
Zachary Daniels is an exceptional employer, offering a dynamic work environment in Greater London where innovation and creativity thrive. As the Head of Buying & Growth Strategy, you will enjoy a competitive salary, bonuses, and a hybrid working model that promotes work-life balance, alongside ample opportunities for professional growth and development within a rapidly expanding consumer business.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Influencer in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Influencer in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
