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- Tasks: Lead influencer marketing strategy and drive creator partnerships for a global beauty brand.
- Company: Fast-growing, founder-led beauty and ecommerce business redefining social commerce.
- Benefits: Up to £60,000 salary, competitive benefits, and long-term progression opportunities.
- Other info: Collaborative environment with opportunities to work with leading creators and celebrity talent.
- Why this job: Join a high-performing team and make an impact on international TikTok Shop growth.
- Qualifications: 3-5+ years in influencer marketing, strong understanding of TikTok and social commerce.
The predicted salary is between 60000 - 60000 £ per year.
Zachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business. With a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce.
This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance. The Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.
The Role
The Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance. Working closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and implement a long-term influencer marketing strategy across paid influencer campaigns, gifting and seeding initiatives, UGC creation and amplification.
- Create clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI.
- Define how influencer marketing supports awareness, engagement, conversion, and retention objectives.
- Lead strategic planning for TikTok Shop creator activity across UK and international markets.
- TikTok Shop & Social Commerce
- Launch and scale TikTok Shop influencer campaigns across key territories.
- Collaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives.
- Track influencer-driven revenue, GMV, conversion, and affiliate performance.
- Optimise campaigns based on commercial performance data and platform insights.
- Influencer Partnerships & Relationship Management
- Build strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers.
- Manage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines.
- Ensure influencer content aligns with brand standards, campaign goals, and commercial objectives.
- Identify opportunities to scale creator partnerships and affiliate programmes.
- Cross-Functional Collaboration & Leadership
- Work collaboratively across social media, ecommerce, content production, CRM, PR, and events teams.
- Ensure influencer and UGC content is effectively repurposed across paid, owned, and organic channels.
- Support and mentor influencer and PR team members, setting clear priorities and expectations.
- Contribute to wider marketing and commercial growth initiatives.
About You:
- 3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce.
- Strong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms.
- Experience managing both paid and gifted influencer programmes.
- Commercially driven mindset with strong understanding of ROI, performance metrics, and conversion.
- Excellent negotiation, stakeholder management, and communication skills.
- Experience managing creators, agencies, campaign budgets, and partnerships.
Why Apply?
- Take ownership of influencer strategy within a high-performing marketing function.
- Join a globally recognised beauty and ecommerce brand with exceptional growth momentum.
- Work with leading creators, affiliates, and celebrity talent on high-impact campaigns.
- Play a key role in international expansion and TikTok Shop growth.
- Competitive salary, benefits package, and long-term progression opportunities.
Influencer Marketing Manager in Bolton employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in Bolton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and ecommerce space. Attend industry events, join relevant online communities, and don’t be shy to slide into DMs of influencers or professionals you admire. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns, highlighting your ROI achievements and creative strategies. This will give potential employers a clear picture of what you can bring to the table. Remember, numbers speak louder than words!
✨Tip Number 3
Stay updated on trends! The beauty and ecommerce world moves fast, especially on platforms like TikTok. Follow industry news, engage with trending content, and understand what works for brands. This knowledge will set you apart during interviews and show your passion for the field.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Tailor your application to highlight your experience in influencer marketing and how you can drive growth for our brand. Let’s make magic happen together!
We think you need these skills to ace Influencer Marketing Manager in Bolton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Marketing Manager role. Highlight your experience in influencer marketing, especially in beauty or ecommerce, and show us how you can drive ROI and performance.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific examples of campaigns you've managed, the results achieved, and how you’ve contributed to growth in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who understands the creator economy and can connect with influencers, so don’t be afraid to show us your passion for the industry!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with a fast-growing brand.
How to prepare for a job interview at Zachary Daniels
✨Know Your Influencers
Before the interview, research the brand's current influencer partnerships and campaigns. Be ready to discuss how you would enhance their influencer strategy, especially on platforms like TikTok. Showing that you understand their community-first approach will impress them.
✨Showcase Your ROI Mindset
Prepare examples of how you've driven measurable business growth through influencer marketing in your previous roles. Highlight specific metrics and results to demonstrate your commercially driven mindset. This will align perfectly with their focus on performance and ROI.
✨Collaborative Spirit
Since this role involves cross-functional collaboration, think of instances where you've successfully worked with other teams, like ecommerce or PR. Be ready to share how you can foster strong relationships and ensure alignment across departments.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in social commerce and TikTok Shop strategies. Bring fresh ideas to the table during your interview, showing that you're not just reactive but proactive in driving influencer-led revenue and engagement.