Senior director of project management in Birmingham

An exceptional opportunity has arisen for an experienced Ecommerce Director to join a well-established consumer brand embarking on an exciting new phase of growth and digital transformation.

With a strong heritage, loyal customer base and ambitious plans for the future, the business is investing significantly in its direct-to-consumer proposition, customer experience and digital capabilities. This is a rare opportunity for an Ecommerce Director to shape the future of a sizeable ecommerce operation, influence business-wide strategy and play a key role within the senior leadership team.

As Ecommerce Director, you will take full commercial ownership of the ecommerce function, leading the strategy, trading performance and operational delivery of a multi-channel digital business. Working closely with senior stakeholders across Brand, Product, Marketing, Finance, Technology and Operations, you'll be responsible for delivering profitable online growth, enhancing the customer experience and driving continuous improvement across all digital touchpoints.

• Own the ecommerce P&L, with accountability for revenue, profitability and commercial performance.
• Develop and execute the long-term ecommerce strategy, driving sustainable growth across direct-to-consumer and digital channels.
• Lead online trading, digital merchandising and customer experience to optimise conversion, AOV, customer lifetime value and retention.
• Drive website optimisation, CRO, personalisation and digital innovation to improve commercial performance.
• Work closely with Technology teams to shape the ecommerce platform roadmap and prioritise digital development.
• Lead the execution of seasonal campaigns, product launches and promotional trading activity.
• Champion data-led decision making through analytics, customer insight and performance reporting.
• Build strong cross-functional relationships to ensure alignment across Brand, Product, Marketing, Supply Chain and Customer Experience.
• Manage external team and technology partners, ensuring best-in-class delivery and performance.
• Lead, develop and inspire a high-performing ecommerce team while fostering a culture of innovation, accountability and continuous improvement.

To be successful as Ecommerce Director, you'll bring:

• Significant senior ecommerce leadership experience within a consumer, retail, lifestyle or premium brand.
• A proven track record of owning and growing a sizeable direct-to-consumer ecommerce business.
• Strong commercial acumen with experience managing digital P&L, online trading and ecommerce performance.
• Experience leading digital transformation and delivering improvements across ecommerce platforms, customer experience and operational effectiveness.
• A data-led approach, with the ability to translate insight into commercial action.
• Strong knowledge of ecommerce technology, digital marketing, merchandising, CRO and customer lifecycle optimisation.
• Exceptional stakeholder management skills, with experience influencing at Executive and Board level.

This is a rare opportunity for an Ecommerce Director to join a business at a pivotal point in its digital journey, offering genuine strategic influence and the opportunity to shape the future of an established consumer brand.