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- Tasks: Lead brand strategy and marketing performance during a transformative period.
- Company: Established multi-channel retail business with a focus on growth.
- Benefits: Competitive salary, immediate start, and opportunity to shape brand direction.
- Other info: Dynamic role with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact on brand evolution and customer loyalty.
- Qualifications: Proven experience in senior marketing roles within retail or consumer sectors.
The predicted salary is between 100000 - 100000 £ per year.
We are partnering with a well established, multi channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands on delivery.
You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels. The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement. Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer first mindset across all marketing activity.
This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational level.
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
- Develop and deliver forward thinking marketing plans aligned to commercial objectives
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
- Use data and analytics to inform decision making and optimise marketing performance
- Lead all creative output including campaigns, in store materials, print, packaging and digital content
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
- Work cross functionally with senior stakeholders to ensure alignment between marketing and wider business goals
Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business. Strong commercial mindset with a track record of driving growth through brand and marketing strategy. Strong experience across brand, CRM, customer engagement and multi channel campaign delivery. Data driven with the ability to translate insight into actionable marketing plans. Creative thinker with the ability to modernise and evolve brand positioning. Experienced people leader with a focus on team development and performance.
Marketing Director (Brand) in Birkenhead employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Brand) in Birkenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on that perfect Interim Marketing Director role!
✨Tip Number 2
Showcase your brand expertise! When you get the chance to chat with potential employers, highlight your experience in brand strategy and customer engagement. Share specific examples of how you've driven growth and modernised brands in the past.
✨Tip Number 3
Be ready for the hands-on stuff! As an Interim Marketing Director, you'll need to balance strategic thinking with operational delivery. Prepare to discuss how you can lead campaigns and manage teams effectively while keeping everything aligned with commercial objectives.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and showcasing your data-driven decision-making skills. Let’s land that dream job together!
We think you need these skills to ace Marketing Director (Brand) in Birkenhead
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can balance big-picture ideas with hands-on delivery, just like the role requires.
Be Data-Driven: Don’t forget to mention your experience with data and analytics! We’re looking for someone who can use insights to inform decisions and optimise marketing performance, so share examples of how you've done this in the past.
Emphasise Brand Ownership: Make it clear that you understand the importance of being a brand guardian. Talk about your experience in defining brand vision and ensuring consistency across all channels, as this is crucial for the role.
Apply Through Our Website: Finally, remember to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Zachary Daniels
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their tone of voice, visual identity, and recent campaigns. This will not only help you align your vision with theirs but also show that you're genuinely interested in their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed and executed marketing strategies. Highlight how these strategies drove growth and customer engagement, and be ready to explain your thought process behind them.
✨Be Data-Driven
Since this role requires a strong focus on data and analytics, come prepared with examples of how you've used data to inform marketing decisions. Discuss any tools or methodologies you've employed to optimise marketing performance.
✨Demonstrate Leadership Skills
As a Marketing Director, you'll need to lead a team effectively. Be ready to share your experiences in managing and developing teams, fostering a collaborative culture, and driving high performance. Highlight any specific initiatives you've implemented to enhance team dynamics.