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- Tasks: Lead and shape merchandising strategy for a fast-growing athleisure brand.
- Company: Rapidly growing British athleisure brand with a dynamic culture.
- Benefits: Autonomy, no red tape, and the chance to influence international expansion.
- Why this job: Make a real impact in a pivotal leadership role with growth opportunities.
- Qualifications: Significant merchandising experience and strong analytical skills required.
- Other info: Join a high-performing team in a fast-paced, high-growth environment.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a rapidly growing British athleisure brand to appoint a commercially driven Head of Merchandising to lead and shape its direct-to-consumer performance across e-commerce and an expanding retail store portfolio.
This is a pivotal leadership role for an experienced merchandising professional who thrives in a fast-paced, high-growth environment and enjoys combining strategic planning with hands-on delivery. You will lead a small but high-performing team, owning the merchandising planning framework and ensuring product and stock strategies drive profitable growth across all D2C channels.
The Role
Reporting into senior leadership, you will be responsible for setting and executing the merchandising strategy across digital and retail. You will oversee planning, forecasting and trading activity, ensuring the right product is in the right place at the right time - maximising sales, margin and stock efficiency.
Key responsibilities include:
- Owning and evolving the merchandising planning process across D2C channels
- Leading the WSSI and open-to-buy processes, ensuring robust forecasting and stock control
- Delivering clear, data-led trading insights and actionable recommendations
- Managing and developing a small merchandising team, fostering strong commercial capability
- Partnering cross-functionally with buying, e-commerce, retail and finance teams
- Supporting range planning and lifecycle management to optimise performance
- Driving continuous improvement in reporting, systems and planning discipline
About You:
You are a commercially astute merchandising leader with strong analytical capability and a proactive, solutions-focused mindset. You are equally comfortable setting strategy and rolling up your sleeves to deliver results.
You will bring:
- Significant merchandising experience within a D2C-led retail or consumer brand
- Strong technical expertise in WSSI, open-to-buy and forecasting methodologies
- Excellent analytical skills with the ability to translate data into commercial action
- Proven experience leading and developing teams
- Strong stakeholder management and cross-functional collaboration skills
- A growth mindset and comfort operating in a fast-scaling business
Why Apply?
This is an opportunity to play a defining role in the next phase of growth for an ambitious and well-funded brand. You will have real ownership, visibility and the chance to shape how merchandising supports a rapidly expanding omnichannel business.
If you are an experienced merchandising leader ready to make a meaningful impact, we would love to hear from you.
Head of Merchandising in Birkenhead employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Merchandising in Birkenhead
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show them you’re not just a fit for the role, but for the team too. Tailor your answers to reflect their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to be confident and articulate when discussing your experience and skills.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Merchandising in Birkenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Merchandising role. Highlight your merchandising experience, especially in D2C environments, and don’t forget to showcase your analytical skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven growth and led teams in previous positions.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention any relevant tools or methodologies you’ve used, like WSSI or open-to-buy processes. We want to see how you turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
As a Head of Merchandising, you'll need to demonstrate your analytical skills. Brush up on key metrics like WSSI and open-to-buy processes. Be ready to discuss how you've used data to drive sales and stock efficiency in your previous roles.
✨Showcase Your Leadership Style
This role involves managing a small team, so be prepared to talk about your leadership approach. Share examples of how you've developed team members and fostered a strong commercial capability. Highlight any cross-functional collaborations that led to successful outcomes.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in a fast-paced environment. Think of specific challenges you've faced in merchandising and how you tackled them. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Align with Company Values
Research the brand's mission and values. Be ready to explain why you're passionate about their growth and how your experience aligns with their goals. Showing genuine interest in the company will set you apart from other candidates.
