At a Glance
- Tasks: Lead and innovate retention strategies to boost customer loyalty and subscription growth.
- Company: Join a leading international nutrition brand with a dynamic and ambitious culture.
- Benefits: Enjoy a competitive salary, hybrid working, on-site gym, and clear career progression.
- Other info: Opportunity to work with data-driven strategies in a collaborative environment.
- Why this job: Shape a high-impact function and make a real difference in customer engagement.
- Qualifications: Proven experience in retention marketing and strong leadership skills required.
The predicted salary is between 55000 - 60000 € per year.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
£55000 to £60000, Liverpool with Hybrid Options. Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Retention and Subscription.
This role is a unique opportunity to build and own a high impact function from the ground up. The Head of Retention and Subscription will play a critical role in driving customer lifetime value, subscription growth and long-term customer engagement.
You will take full ownership of retention strategy, leading CRM, lifecycle marketing and subscription performance, using data and AI driven insights to deliver measurable commercial impact. This position offers real autonomy, budget and influence.
You will work cross functionally with marketing, product and performance teams to shape the full customer journey from acquisition through to retention and reactivation.
Benefits:
- Competitive salary of £55000 to £60000
- Hybrid working model offering flexibility
- Gym on site
- Clear progression within a high growth business
- Opportunity to build and shape a function from the ground up
- Work on data rich, high impact commercial strategies
- Collaborative and ambitious working environment
Key Responsibilities:
- Own and grow subscription revenue across acquisition, activation and retention
- Drive customer lifetime value through targeted lifecycle strategies
- Lead CRM across email, SMS and push including flows, segmentation and campaigns
- Deploy AI driven personalisation to improve customer engagement and reduce churn
- Develop and optimise win back strategies to recover lapsed customers
- Own retention reporting and cohort analysis to drive decision making
- Partner with paid media and product teams to optimise customer journey
- Build and implement retention strategy from the ground up
- Lead and develop the retention team, setting high performance standards
Experience Needed:
- Proven experience as a Head of Retention and Subscription or similar senior role
- Strong background in CRM, lifecycle or retention marketing
- Demonstrated success in improving LTV and reducing churn
- Experience working within ecommerce or subscription led environments
- Hands on experience with AI or predictive marketing tools
- Strong data and analytical skills with ability to translate insight into action
- Experience managing multiple customer segments
- Strong leadership and stakeholder management skills
This role offers a rare opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are looking for a role where you can drive real commercial impact, this is an excellent next step.
Head of CRM & Retention in Birkenhead employer: Zachary Daniels
Join a large international nutrition brand as the Head of CRM & Retention, where you will enjoy a competitive salary and a hybrid working model that promotes flexibility. With a strong focus on employee growth, you will have the unique opportunity to build and shape a high-impact function from the ground up in a collaborative and ambitious environment, all while benefiting from on-site gym facilities and clear progression pathways within a high-growth business.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Retention in Birkenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they approach customer retention. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Head of Retention and Subscription role. Highlight your successes in CRM and retention strategies to demonstrate your value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of CRM & Retention in Birkenhead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Retention & Subscription role. Highlight your achievements in CRM and retention marketing, as this will show us you’re the right fit for the job.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about retention strategies and how your previous experiences have prepared you for this role. Be genuine and let your personality come through!
Showcase Your Data Skills:Since this role involves a lot of data-driven decision making, make sure to mention any experience you have with analytics tools or AI-driven insights. We want to see how you can translate data into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Zachary Daniels
✨Know Your Numbers
As a Head of CRM & Retention, you'll need to demonstrate your understanding of key metrics like customer lifetime value and churn rates. Brush up on your data analysis skills and be ready to discuss how you've used data-driven insights to improve retention strategies in the past.
✨Showcase Your Leadership Skills
This role involves leading a team, so be prepared to share examples of how you've successfully managed and developed teams before. Highlight your experience in setting performance standards and fostering a collaborative environment, as this will resonate well with the interviewers.
✨Be Ready to Discuss AI and Personalisation
Since the job focuses on deploying AI-driven personalisation, make sure you can talk about your hands-on experience with predictive marketing tools. Share specific examples of how you've implemented these technologies to enhance customer engagement and reduce churn.
✨Understand the Customer Journey
The role requires a comprehensive understanding of the customer journey from acquisition to retention. Prepare to discuss how you've shaped customer experiences in previous roles, and be ready to suggest innovative strategies for improving the full lifecycle of customer engagement.
