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- Tasks: Lead brand and marketing strategy during a transformative period for a retail business.
- Company: Established multi-channel retail business with a focus on growth and innovation.
- Benefits: Competitive salary over £100k, immediate start, and opportunity to shape brand direction.
- Other info: Dynamic role with opportunities for team development and cross-functional collaboration.
- Why this job: Make a significant impact by modernising the brand and driving customer loyalty.
- Qualifications: Proven experience in senior marketing roles, particularly in retail or consumer sectors.
The predicted salary is between 100000 - 120000 £ per year.
We are partnering with a well-established, multi-channel retail business to appoint an Interim Marketing Director to lead brand, marketing and customer strategy during a key period of transformation and growth. This is a high impact role for a commercially driven Interim Marketing Director who can balance strategic thinking with hands-on delivery.
You will take ownership of brand direction, customer engagement and marketing performance, ensuring a clear, consistent and compelling proposition across all channels. The Interim Marketing Director will play a critical role in modernising the brand, driving customer loyalty and aligning marketing activity to wider commercial objectives.
The Interim Marketing Director will act as the central brand owner across the business, responsible for defining and delivering a clear brand vision while driving marketing effectiveness and customer engagement. Working closely with senior stakeholders, the Interim Marketing Director will lead the development of brand strategy, oversee campaign delivery and embed a customer-first mindset across all marketing activity.
This is a broad role spanning brand, CRM, creative and campaign delivery, ideal for someone who enjoys operating at both strategic and operational levels.
- Define and lead the overall brand strategy, ensuring consistency across all customer touchpoints
- Develop and deliver forward-thinking marketing plans aligned to commercial objectives
- Act as the guardian of brand tone of voice, messaging and visual identity across all channels
- Drive the evolution of CRM and customer insight capabilities to improve targeting, engagement and retention
- Use data and analytics to inform decision making and optimise marketing performance
- Lead all creative output including campaigns, in-store materials, print, packaging and digital content
- Own the marketing critical path, ensuring campaigns are delivered on time, on budget and to a high standard
- Lead key marketing and brand transformation projects including digital content, brand repositioning and automation initiatives
- Manage and develop the marketing team, creating a high performing, accountable and collaborative culture
- Work cross-functionally with senior stakeholders to ensure alignment between marketing and wider business goals
Proven experience operating as a Marketing Director or in a senior marketing leadership role within a retail or consumer business. Strong commercial mindset with a track record of driving growth through brand and marketing strategy. Strong experience across brand, CRM, customer engagement and multi-channel campaign delivery. Data-driven with the ability to translate insight into actionable marketing plans. Creative thinker with the ability to modernise and evolve brand positioning. Experienced people leader with a focus on team development and performance.
Director of Marketing & Brand in Birkenhead employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing & Brand in Birkenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on that perfect role!
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights and experiences related to marketing and brand strategy. Use platforms like LinkedIn to post articles or engage in discussions. This will help you stand out as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s brand and marketing strategies. Be ready to discuss how you can drive customer engagement and modernise their approach. Tailor your examples to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining the team.
We think you need these skills to ace Director of Marketing & Brand in Birkenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Interim Marketing Director. Highlight your experience in brand strategy, customer engagement, and multi-channel marketing. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven growth and modernised brands in the past. We love a good story that showcases your creativity and strategic thinking!
Showcase Your Data Skills: Since this role is data-driven, make sure to mention your experience with analytics and how you've used data to inform marketing decisions. We’re keen to see how you can optimise performance based on insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Zachary Daniels
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity. Understand their tone of voice, visual identity, and recent campaigns. This will help you articulate how your vision aligns with theirs and demonstrate that you're ready to take ownership of their brand direction.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed marketing strategies in previous roles. Be ready to discuss how you balanced strategic thinking with hands-on delivery, as this role requires a blend of both. Use data and analytics to back up your achievements.
✨Engage with Customer Insights
Highlight your experience with CRM and customer engagement. Discuss how you've used customer insights to drive marketing performance and improve targeting. This shows that you have a customer-first mindset, which is crucial for the role.
✨Demonstrate Leadership Skills
Be prepared to talk about your experience in managing and developing teams. Share specific examples of how you've fostered a high-performing culture and collaborated cross-functionally with senior stakeholders. This will illustrate your capability to lead and inspire a marketing team.