At a Glance
- Tasks: Lead influencer marketing strategy and drive creator partnerships for a global beauty brand.
- Company: Fast-growing, founder-led beauty and ecommerce business redefining social commerce.
- Benefits: Up to £60,000 salary, competitive benefits, and long-term progression opportunities.
- Other info: Collaborative environment with opportunities to work with leading creators and talent.
- Why this job: Join a high-performing team and make an impact on international TikTok Shop growth.
- Qualifications: 3-5+ years in influencer marketing, strong understanding of TikTok and social commerce.
The predicted salary is between 60000 - 60000 £ per year.
Zachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business. With a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce.
This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance. The Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.
The Role
The Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance. Working closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and implement a long-term influencer marketing strategy across paid influencer campaigns, gifting and seeding initiatives, UGC creation and amplification.
- Create clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI.
- Define how influencer marketing supports awareness, engagement, conversion, and retention objectives.
- Lead strategic planning for TikTok Shop creator activity across UK and international markets.
- TikTok Shop & Social Commerce
- Launch and scale TikTok Shop influencer campaigns across key territories.
- Collaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives.
- Track influencer-driven revenue, GMV, conversion, and affiliate performance.
- Optimise campaigns based on commercial performance data and platform insights.
- Influencer Partnerships & Relationship Management
- Build strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers.
- Manage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines.
- Ensure influencer content aligns with brand standards, campaign goals, and commercial objectives.
- Identify opportunities to scale creator partnerships and affiliate programmes.
- Cross-Functional Collaboration & Leadership
- Work collaboratively across social media, ecommerce, content production, CRM, PR, and events teams.
- Ensure influencer and UGC content is effectively repurposed across paid, owned, and organic channels.
- Support and mentor influencer and PR team members, setting clear priorities and expectations.
- Contribute to wider marketing and commercial growth initiatives.
About You:
- 3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce.
- Strong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms.
- Experience managing both paid and gifted influencer programmes.
- Commercially driven mindset with strong understanding of ROI, performance metrics, and conversion.
- Excellent negotiation, stakeholder management, and communication skills.
- Experience managing creators, agencies, campaign budgets, and partnerships.
Why Apply?
- Take ownership of influencer strategy within a high-performing marketing function.
- Join a globally recognised beauty and ecommerce brand with exceptional growth momentum.
- Work with leading creators, affiliates, and celebrity talent on high-impact campaigns.
- Play a key role in international expansion and TikTok Shop growth.
- Competitive salary, benefits package, and long-term progression opportunities.
Influencer Marketing Manager in Altrincham employer: Zachary Daniels
Join a dynamic and innovative beauty brand in Manchester that prioritises community-driven marketing and influencer partnerships. As an Influencer Marketing Manager, you'll thrive in a fast-paced environment with ample opportunities for professional growth, while enjoying a competitive salary and benefits package. This company fosters a collaborative culture, empowering you to take ownership of your strategies and contribute to the brand's exciting international expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager in Altrincham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and ecommerce space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to influencers or brands you admire. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past influencer campaigns, showcasing your ability to drive ROI and engagement. Use platforms like TikTok to demonstrate your understanding of social commerce and how you can bring value to the brand. This will make you stand out when applying through our website.
✨Tip Number 3
Tailor your approach! When you’re reaching out to potential employers, make sure to customise your message. Highlight your experience in influencer marketing and how it aligns with their goals, especially around TikTok Shop and affiliate performance. A personal touch goes a long way!
✨Tip Number 4
Follow up! After applying or having a chat with someone at the company, don’t hesitate to send a friendly follow-up email. It shows your enthusiasm for the role and keeps you on their radar. Remember, we’re all about building relationships, so keep that communication flowing!
We think you need these skills to ace Influencer Marketing Manager in Altrincham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Influencer Marketing Manager role. Highlight your experience in influencer marketing, especially in beauty or ecommerce, and showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about influencer marketing and how your skills align with our brand's goals. Be sure to mention your understanding of TikTok Shop and social commerce – we love that stuff!
Showcase Your Achievements:When detailing your past roles, focus on measurable achievements. Did you increase ROI on campaigns? How did you drive creator partnerships? Numbers speak volumes, so let us know how you've made an impact in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our community-first approach!
How to prepare for a job interview at Zachary Daniels
✨Know Your Influencers
Before the interview, research the brand's current influencer partnerships and campaigns. Familiarise yourself with their TikTok Shop strategy and how they engage with creators. This will show your genuine interest and understanding of their influencer ecosystem.
✨Showcase Your ROI Mindset
Be prepared to discuss how you've driven measurable results in previous roles. Bring examples of campaigns where you optimised for ROI and performance metrics. This aligns perfectly with the brand's focus on turning influencer activity into business growth.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like ecommerce, PR, and content production. Share specific instances where your collaboration led to successful campaigns. This will demonstrate that you can thrive in a fast-paced environment and contribute to broader marketing initiatives.
✨Prepare Questions About Growth
Think of insightful questions about the brand's future plans for TikTok Shop and international expansion. Asking about their vision shows that you're not just interested in the role but also in the company's long-term success and your potential contribution to it.
