At a Glance
- Tasks: Lead CRM strategy and deliver engaging, data-driven customer communications.
- Company: Join a leading multi-channel retailer with a strong customer engagement focus.
- Benefits: Competitive salary, benefits, and the chance to make a real impact.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Shape the future of customer engagement in a fast-paced retail environment.
- Qualifications: Experience in CRM, customer lifecycle marketing, and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract. Our client is a well-established retailer with a significant customer base and an ambitious customer engagement strategy. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention and customer lifetime value.
This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.
As Senior CRM Manager, you'll own the planning, delivery and optimisation of CRM campaigns across email, SMS and lifecycle communications, ensuring every customer interaction is relevant, engaging and commercially effective. Working closely with Ecommerce, Loyalty, Data and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention and campaign performance.
Key responsibilities include:
- Lead the day-to-day CRM strategy across acquisition, engagement, retention and reactivation.
- Plan, execute and optimise multi-channel CRM campaigns across email, SMS and automated customer journeys.
- Develop customer segmentation and personalisation strategies to improve campaign performance.
- Analyse customer behaviour and campaign results, turning insight into actionable recommendations.
- Identify opportunities to enhance the customer journey and increase customer lifetime value.
- Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.
- Monitor CRM performance, reporting against key KPIs and driving continuous improvement.
- Collaborate with Marketing, Ecommerce, Loyalty, Data and Technology teams to deliver best-in-class customer experiences.
What We're Looking For
The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce or consumer-facing business. You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.
You’ll ideally have:
- Previous experience as a CRM Manager or Senior CRM Manager.
- Strong knowledge of customer lifecycle marketing, segmentation and personalisation.
- Experience delivering CRM campaigns across email, SMS and automated customer journeys.
- Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable or similar.
- Excellent analytical skills with the ability to translate customer insight into commercial action.
- Strong stakeholder management and communication skills.
- A collaborative approach and passion for delivering exceptional customer experiences.
Why Apply?
This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change. You'll have the chance to make a genuine impact, work alongside an experienced leadership team and play a key role in shaping the future of customer engagement across a large, multi-channel business.
Senior CRM Manager in Warrington employer: Zachary Daniels Recruitment
Join a globally recognised business in Manchester as a Strategic Product Director, where you will be part of a dynamic and innovative work culture that prioritises collaboration and excellence. With competitive salaries and comprehensive benefits, the company is committed to employee growth and development, offering unique opportunities to lead high-performing teams and shape impactful product strategies. This role not only promises a rewarding career but also the chance to make a significant difference in a market-leading organisation.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Warrington
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior CRM Manager in Warrington
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Zachary Daniels Recruitment from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Zachary Daniels Recruitment specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Zachary Daniels Recruitment, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Zachary Daniels Recruitment you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Zachary Daniels Recruitment that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Zachary Daniels Recruitment, so think on your feet and don't hesitate to showcase your creativity!
