At a Glance
- Tasks: Lead digital strategy, connecting eCommerce, CRM, and performance marketing for growth.
- Company: Join a well-known retail brand with a modern, ambitious culture.
- Benefits: Competitive salary, bonus potential, gym on-site, and great transport links.
- Other info: Exciting opportunity for career growth in a vibrant office setting.
- Why this job: Make a real impact in a dynamic environment while scaling premium brands.
- Qualifications: Senior leadership experience in DTC fashion/lifestyle and strong digital expertise.
Zachary Daniels are very proud to be exclusively retained on an incredible assignment. We are working with a very well known, successful and popular retail brand as they look for a brand-new Head of Digital to lead their in-house team.
This role will be based on-site in Warrington so you must be commutable to that location five days a week. There is loads of parking and easily commutable with great transport links.
The company are super ambitious and modern. They have slick new offices and a gym on site!
What are we looking for?
They are looking for a Senior Digital Leader to connect eCommerce, CRM, and performance marketing into one growth-focused strategy that improves acquisition, conversion, retention, and customer value. The ideal candidate has strong DTC fashion/lifestyle experience, deep Shopify and paid media expertise, and a commercial, data-driven approach to scaling premium brands. A real strong all-rounder when it comes to Digital, CRM and Ecommerce. The more skills you can bring to the brand the better; whilst maintaining the premium brand positioning.
Key Responsibilities:
- CRM
- Own CRM strategy across all markets.
- Build personalised journeys and automated campaigns to drive engagement, retention, and LTV.
- Analyse performance and optimise against key KPIs (retention, repeat purchase, LTV, engagement).
- eCommerce
- Own the end-to-end customer journey across web and app.
- Drive trading performance (conversion, AOV, revenue, LTV).
- Identify and deliver improvements across UX, CRO, merchandising, and app experience.
- Optimise checkout, payments, and trust signals.
- Define and deliver the eCommerce roadmap with internal teams and partners.
- Ensure all digital touchpoints align with brand standards.
- Performance Marketing
- Lead paid media strategy to drive efficient growth and ROAS.
- Align acquisition with trading priorities and lifecycle strategy.
- Identify growth opportunities using data and insights.
- Establish clear reporting, KPIs, and governance across teams and agencies.
Experience:
- Senior leadership experience in high-growth DTC, fashion, or lifestyle brands.
- Strong expertise across eCommerce, CRO, trading, and paid media.
- Proven experience scaling Shopify ecosystems and international markets.
- Deep knowledge of Meta, Google, YouTube, analytics, and automation tools.
- Strong commercial, analytical, and stakeholder management skills.
If you have what it takes and you are keen to land your next big role, please make sure to apply today!
Head of Digital in Warrington employer: Zachary Daniels Recruitment
Join a dynamic and ambitious retail brand as the Head of Digital in Warrington, where you'll thrive in a modern work environment complete with sleek offices and an on-site gym. The company fosters a collaborative culture that prioritises employee growth, offering opportunities to lead innovative digital strategies while enjoying excellent transport links and ample parking. With a focus on personal development and a commitment to maintaining a premium brand positioning, this role is perfect for those looking to make a significant impact in a fast-paced industry.
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Digital role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in eCommerce, CRM, and performance marketing. This is your chance to shine and demonstrate how you can drive growth for a brand.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their brand positioning and be ready to discuss how your experience aligns with their goals. Tailor your responses to show you’re the perfect fit for their ambitious plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Digital in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital role. Highlight your experience in eCommerce, CRM, and performance marketing, and don’t forget to showcase your DTC fashion/lifestyle expertise. We want to see how you can connect the dots between these areas!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven growth in previous positions and how your skills align with our ambitious goals. Keep it engaging and personal!
Showcase Your Data-Driven Approach:Since we’re all about data at StudySmarter, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns or improve customer journeys. We love candidates who can back up their strategies with solid insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in eCommerce, CRM, and performance marketing. Be ready to discuss how you've successfully integrated these areas in your previous roles, especially in DTC fashion or lifestyle brands.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive decisions in your past positions. Bring examples of how you've optimised campaigns based on KPIs like retention and LTV, as this will show your commercial and analytical prowess.
✨Demonstrate Leadership Experience
Since this role is a senior position, be ready to share your leadership style and experiences. Discuss how you've managed teams, aligned strategies across departments, and driven growth in high-pressure environments.
✨Align with Brand Values
Research the company’s brand positioning and values. Be prepared to explain how you can maintain and enhance their premium brand image while driving digital growth. This shows that you’re not just a fit for the role, but also for the company culture.
