At a Glance
- Tasks: Lead strategic marketing initiatives and drive customer growth for a key retail brand.
- Company: Dynamic multi-channel retailer with a focus on innovation and collaboration.
- Benefits: Competitive salary, car allowance, and comprehensive benefits package.
- Other info: Join a collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact on brand strategy and customer engagement in a high-profile role.
- Qualifications: Proven experience in media planning, CRM, and team leadership.
A leading consumer-facing business is looking for an experienced Senior Marketing Manager to take a strategic lead across brand and performance marketing for one of its key retail brands. This is a high-impact role with responsibility for shaping the overall marketing strategy, driving customer growth and ensuring that activity across channels works together to deliver against commercial and brand objectives.
The role offers significant influence across the wider business, combining strategic ownership with hands-on responsibility for media, CRM, partnerships and customer journeys. The successful individual will work closely with internal teams, agencies and external partners to deliver ambitious, insight-led marketing campaigns.
The Role
The Senior Marketing Manager will take a big-picture view of the brand's marketing activity, ensuring campaigns and channels are aligned and working effectively together. They will own media strategy, buying and measurement, alongside CRM strategy and execution, while identifying new partnership opportunities and using customer data to improve journeys and experiences. The role will also provide leadership and development for the media and CRM teams, requiring an individual who is commercially minded, highly collaborative and confident influencing stakeholders across the organisation.
Key Responsibilities
- Develop and protect the brand through integrated marketing strategies designed to deliver against agreed commercial and brand KPIs.
- Take ownership of the overall campaign direction, ensuring different marketing channels work cohesively and that tactical decisions support the wider strategy.
- Develop strong relationships across the business to enable collaborative and coordinated decision-making.
- Own media strategy, planning, buying and measurement, balancing proven channels with a test-and-learn approach to identify new opportunities.
- Lead the relationship with the media team, driving innovation, performance improvements and greater effectiveness.
- Identify and develop external partnerships that add value and support key brand priorities.
- Own the CRM strategy through to execution across both marketing and customer service communications.
- Work closely with CRM platform owners to maximise the capabilities of existing technology and identify opportunities for improvement.
- Partner with internal data teams to bring first-party data and customer insight into marketing journeys and key customer touchpoints.
- Develop customer journeys that work effectively across the full funnel and support the brand's strategic priorities.
- Lead, support and develop the media and CRM teams, creating a high-performing and collaborative environment.
- Monitor campaign and channel performance, using insight to continually improve marketing effectiveness.
What We're Looking For
- Significant experience in ATL media planning and buying, gained either client-side or within a team environment.
- A strong track record of developing, adapting and implementing media strategies.
- Significant CRM experience, particularly around customer journeys, communications and lifecycle marketing.
- Experience of leading, coaching and developing marketing teams.
- Previous retail or consumer-facing experience would be advantageous.
- Strong commercial and strategic thinking, with the ability to see the bigger picture while maintaining attention to detail.
- Proven ability to influence and manage stakeholders across multiple functions and levels, both internally and externally.
- Excellent communication, organisation and project management skills.
- A data-led approach, with the ability to use customer insight to inform marketing decisions.
- The confidence to work with agencies, partners and senior stakeholders to deliver ambitious marketing objectives.
The successful Senior Marketing Manager will join a collaborative marketing function with the opportunity to make a significant impact on brand strategy, customer engagement and commercial performance. The role offers the opportunity to work across a broad marketing remit, develop high-performing teams and influence activity across a major consumer brand, while working alongside experienced internal teams, agencies and external partners.
Apply today to be considered and find out more.
Senior Marketing Manager in Sheffield employer: Zachary Daniels Recruitment
Join a globally recognised business in Manchester as a Strategic Product Director, where you will be part of a dynamic and innovative work culture that prioritises collaboration and excellence. With competitive salaries and comprehensive benefits, the company is committed to employee growth and development, offering unique opportunities to lead high-performing teams and shape impactful product strategies. This role not only promises a rewarding career but also the chance to make a significant difference in a market-leading organisation.
Contact Details:
Zachary Daniels Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zachary Daniels Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zachary Daniels Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zachary Daniels Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zachary Daniels Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zachary Daniels Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zachary Daniels Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zachary Daniels Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zachary Daniels Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zachary Daniels Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
