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- Tasks: Lead PPC strategy and optimize campaigns to drive revenue growth.
- Company: Join a dynamic multi-channel retailer in the eCommerce space.
- Benefits: Enjoy a salary up to £45k, hybrid working, and 25 days holiday.
- Why this job: Be part of a fast-paced team focused on performance marketing and measurable success.
- Qualifications: Experience in PPC management with strong analytical skills and a passion for digital marketing.
- Other info: Opportunity to work with YouTube, Google Display, and collaborate with SEO teams.
PPC Manager | Lancashire | Multi- Channel Retailer | Salary up to £45k | Hybrid Working An exciting opportunity has become available for an experienced PPC Manager to join an eCommerce team in a dynamic and fast-paced environment. This position is perfect for an individual with extensive paid search experience who is focused on driving performance and generating substantial revenue. The PPC Manager will be a key member of the eCommerce Performance Marketing team, responsible for overseeing the daily management and ongoing optimisation of paid search accounts. Managing a significant budget, the PPC Manager will ensure the channel meets set revenue targets and plays a crucial role in the continued growth of the business. Main responsibilities in the position of PPC Manager includes: Develop and execute the PPC strategy, ensuring the channel delivers on revenue targets for both the business and associated brands. Manage account budgets and set clear expectations for all activities to ensure measurable returns on spend. Monitor and optimise paid search performance, focusing on KPIs such as Impression Share, CTR, and ROAS. Oversee PPC campaigns across YouTube and Google Display to maximise exposure. Implement best practices to ensure the most efficient operation of paid search accounts for both brands. Conduct experiments to test new features and strategies, maintaining a continuous test-and-learn approach. Provide regular reporting and performance analysis to ensure stakeholders remain informed. Lead the PPC Analyst within the team and collaborate with external agencies and search partners. Work closely with the SEO team to align and support a unified search strategy. Monitor and analyse competitor PPC activity, using auction insights to improve positioning and performance within the market.PPC Manager Benefits: Salary up to £45,000 Hybrid working 25 days holiday To be considered for the position of PPC Manager, you will offer the following: Established in a PPC account management role Experience of managing enterprise-level budgets Profit-focussed and KPI driven Excellent communication skills Incredibly organised and confident in a fast-paced environment A commercial attitude Highly numerate with strong analytical skills Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre A passion for eCommerce and all things digitalDESIRABLE Degree in Marketing, Business Studies or similar Google Ads certified Experience of managing digital marketing campaigns in the retail sector. Working on performance max campaigns, YouTube and Google Display. Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO. This position is designed for a highly skilled PPC Manager with a passion for performance marketing and a strong focus on measurable success. Apply today to find out more. BBBH32579
PPC Manager employer: Zachary Daniels Recruitment
Contact Detail:
Zachary Daniels Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarize yourself with the latest trends and updates in PPC management, especially regarding Google Ads and Microsoft Ads. This knowledge will not only help you during the interview but also demonstrate your commitment to staying ahead in the fast-paced digital marketing landscape.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully managed enterprise-level budgets in previous roles. Highlight your ability to drive performance and meet revenue targets, as this aligns directly with the responsibilities of the PPC Manager position.
✨Tip Number 3
Showcase your analytical skills by being ready to talk about how you've used data to optimize PPC campaigns. Discuss key performance indicators (KPIs) you've focused on, such as Impression Share, CTR, and ROAS, to illustrate your results-driven approach.
✨Tip Number 4
Emphasize your collaborative experience, particularly with SEO teams and external agencies. Being able to work well with others is crucial for this role, so share examples of how you've successfully aligned PPC strategies with broader marketing efforts.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management, especially with enterprise-level budgets. Include specific metrics that demonstrate your success in driving revenue and optimizing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and performance marketing. Mention your hands-on experience with Google Ads and Microsoft Ads, and how you can contribute to the company's growth.
Showcase Analytical Skills: Emphasize your strong analytical skills by providing examples of how you've monitored and optimized PPC performance in previous roles. Discuss specific KPIs you've focused on, such as CTR and ROAS.
Highlight Collaboration Experience: Mention any experience you have working closely with SEO teams or external agencies. This shows that you understand the importance of a unified search strategy and can work well in a team environment.
How to prepare for a job interview at Zachary Daniels Recruitment
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC accounts, especially with enterprise-level budgets. Highlight specific campaigns you've worked on and the results achieved, focusing on KPIs like CTR and ROAS.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to explain how you monitor and optimize paid search performance. Discuss any tools or methodologies you use for data analysis and how they have helped improve campaign outcomes.
✨Align with eCommerce Goals
Understand the company's eCommerce strategy and be ready to discuss how your PPC strategies can align with their revenue targets. Show that you are not just focused on PPC but also understand its role in the broader marketing mix.
✨Prepare for Collaboration Questions
As the role involves working closely with SEO teams and external agencies, think of examples where you've successfully collaborated with others. Be ready to discuss how you ensure alignment and support a unified search strategy.
